We had the good fortune of connecting with Sam Joseph and we’ve shared our conversation below.
Hi Sam, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
Most people think starting and running a martial-arts (Brazilian Jiu-Jitsu) gym is all about being good at that martial art. I counter that there are at least 4 key factors, in terms of gym leadership, that greatly determine the success of a given start-up gym. The instructor/owner must: *Have a strong enough skill set in the martial-art *Be a good/skillful (teaching is a skill) enough teacher/communicator to nurture growth in students at varying skill levels *Be prepared and able to run the business side of the gym *Be prepared and able to manage a community of diverse people with varying goals. The degree to which the new business/gym owner can consistently excel in these areas will have a huge impact on his/her level of success!
What should our readers know about your business?
What I am most proud of is the community we have at Buckhead Jiu-Jitsu. I started with no students about 7 years ago and now have a thriving group of athletes and people who excel on and off the mat. The process of building any large group is full of challenges. For example, people can have different views and visions and that “conflict” can result in them leaving. This is probably the most difficult thing for me as a community leader as I want EVERYONE to be a part of our wonderful group. But, even as I want that, I have learned and understand that it not possible. In certain situations, you cannot satisfy the needs of an individual without compromising others in the group and/or what your vision is as a leader. Sometimes the best thing to do is to let people go wishing them well and hoping they find their ideal spot. It allows them to find what they are looking for and it also protects the well-being of the community…it’s a win/win! That concept has been the hardest lesson that I’ve learned as a gym owner/head coach!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
100% I would take them to Ted’s for some BISON and FRENCH FRIES!! We’d also go do some karaoke (even though I am a terrible singer)! I’d also take them to Six Flags as I LOVE roller-coasters!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Shoutout to my GREAT sponsors: Dirty Gi Marketing, Optimum Health Rehab & Wellness and Break New Ground (bjj gis & gear)!