We had the good fortune of connecting with Morgan Howard and we’ve shared our conversation below.

Hi Morgan, how has your work-life balance changed over time?
I have been forced to maintain a balance as my business grows. I’ve always tried to do everything and do it alone, but as time goes on and my business grows I have been forced to recognize the importance of having balance. Without it my work ethic, my business and I suffer. I had to realize breaks are needed for me to take time for myself and also to better serve my clients. If I burn out then i’m not giving my clients 100% which could cause a bad reputation for my business. Not having a balance is not fair to my clients, my business or myself.

I had to learn to set boundaries. When i’m off then I won’t answer phone calls or emails. I have set business hours and I have to learn to stick to that. I once answered every call if it was 10pm on a Wednesday or 1pm on a Sunday. Now I have to tell my clients these are our hours and if you reach us outside of those hours we will get back to you when we reopen. That has really helped me stay focused and provide better service to my clients.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We are a fully virutal Accounting Firm. We offer services for small business such as bookkeeping, taxes, tax planning, CFO and budgeting services. Most people look at numbers and accounting as boring, but we like to bring color and life to those numbers and make it fun and easy to understand. Running a business is hard enough as it is, but now knowing where your money is going and how much you are spending will make it 10 times harder. We want to take that stress away from business owners and let them focus on their passion.

It took lots of hard work and trial and error to get where we are and we still have room to improve. We have had to learn that not every client is for you and that’s ok! That doesn’t mean things have to end on bad terms, but you may not be able to fit their business needs, but we can always refer them to someone who can. Also, learning to delegate was another hard lesson to learn. When you start a business you are the owner, accountant, advertiser, admin, etc. Learning to delegate those roles out has help me A LOT.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love brunch so I would definitely take them to Toast On Lenox for brunch and then to the Belt Line to walk off the food and people watch. I would check out any festivals in Atlanta to go to and maybe walk up Stone Mountain. We would go to Slush to hang out and get drinks. We may also go to Puttshack to have some fun and also get food and drinks.

Who else deserves some credit and recognition?
I have a great circle of supportive family and friends who have helped me get where I am. From my family introducing this field to me and teaching me the ropes from an early age and always supporting me when I first had the idea to start the business to my friends who constantly push me and motivate me to keep going. This journey is not easy at all and there are more times than I would like that I feel like not doing it anymore, but my circle always supports me and keeps me going for sure.

Website: www.trulybookedaccounting.com

Instagram: TrulyBookedAccounting

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