We had the good fortune of connecting with Lola Ojabowale and we’ve shared our conversation below.

Hi Lola, how do you think about risk?
I love this question, and it’s something I think about often.

Erik Torenberg of On Deck and Village Global wrote a great piece about asymmetric bets that I refer to often. An asymmetric bet is a bet that will have great upside if it works. And if it doesn’t, it still might generate some optionality. I try to put any ‘risks’ I want to take through that filter.

In starting my own business, there are so many potential success cases where things go right, and if the business stopped working entirely, then the fail case would be losing money and needing to do something else. But I think all the learnings and experiences would still make the fail case worthwhile.

What should our readers know about your business?
I run Lunch Pail Labs, which is a digital product studio that runs on no and low-code. For anyone unfamiliar, no-code is a way of developing software through graphical user interfaces and configuration instead of traditional programming. The great thing about many no-code platforms is you can use custom code when necessary. That’s the bulk of the work we do. Mostly no-code with a little bit of code if needed.

We work with companies ranging from idea stage entrepreneurs to consultancies to well-funded startups. Companies typically choose to work with Lunch Pail Labs and no and low-code because it’s often quicker and easier to maintain without a technical team than traditional software development.

The journey started for me in late 2019. At that point, I had been working on a startup idea for a year while also learning how to code. On a random Tuesday, I found an indie hackers event in the city (shout out to Atlanta Tech Village and KP!) where I pitched my product and first heard about no-code as a path I could use to finish building it.
After that point, I continued working on that company for a while (spoiler alert: it didn’t go anywhere 😅) and really got into no-code (bubble, zapier, notion, and webflow are my current favorites). I started to get some inbound requests to help other people build their products without code, and it has evolved from there!

Throughout the journey, one thing that has been very helpful for me is being frank about the kind of business I want to run and what I want my life to be. In my very first entrepreneurial stint, I was trying to build someone else’s business. I would tell an earlier Lola that running something on your own is hard enough, so you’ve at least have to do something authentic to yourself!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Atlanta has all the cool places! Here would be my list of some fun things to do.


– Spicy Kale Wraps from Tssalli’s raw reality
– Mushroom tacos from Supremo
– Vegan Curry Chicken from Caribbean Chicken and fish
– Anything from slutty vegan
– White Bull in Decatur if we’re feeling fancy

Light work and coffee

– Switchyards Cabbagetown
– Victory C.C
– Chrome Yellow Trading Co.

Hanging Out

– Switchyards Cabbagetown
– Krog Street
– Museum of Design Atlanta
– Variety Playhouse (whenever it opens back up!)

Who else deserves some credit and recognition?
I’ve got to start with shoutouts to my parents! They have always been very supportive of my ambitions and have always given me room to choose my path (even if it didn’t always make sense in the moment).

I’d also give some honorable mentions to the Atlanta tech and entrepreneurial ecosystem. I feel very fortunate to be growing my business in Atlanta in particular. The energy, support, and diversity here are inspiring, and I couldn’t imagine being on this journey anywhere else.

Some communities I’d love to shout out, in particular, are

– Goodie Nation which is where I first encountered the world of startups and entrepreneurship
– The Lola for being a supportive community of boss women once I decided to go full-time on my business
– Square One Startup School for believing in my very first venture and creating a community that helped shape the path that I’m on now
– Everyone in the no-code community, especially Atlanta who have been very supportive peers and mentors as I grow my business

Website: https://www.lunchpaillabs.com/

Linkedin: linkedin.com/company/lunchpaillabs/

Twitter: https://twitter.com/lunchpaillabs

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