We had the good fortune of connecting with Latoya Massey and we’ve shared our conversation below.

Hi Latoya, what led you to pursuing a creative path professionally?
Growing up I was very drawn to the beauty industry. My family mostly driven by females, they carried themselves in a very sophisticated way! I would play dress up in their clothes and Mary Kay at a very early age. I felt sooo much joy and happiness.

Let’s talk shop? Tell us more about your career, what can you share with our community?
My clientele began to grow very early…. I felt good knowing that I was making my own money and making people happy. I was so invested. Being a young mother and to be able to support my son, felt good and meant the world to me! As the years went by, I began to turn my business into a brand! I strive to push young entrepreneurs to be mini bosses and push their dreams! We push our kids everyday to be bosses and support them fully in their Artistic creativity to be big and great. Having your own business is not easy by far, but it gets easy and at the end of the day it’s something you love!!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Being a native from Dallas, Tx, I am new to the area and I have enjoyed exploring what Georgia has to offer so far! I have met so many wonderful people. I have enjoyed riding through the hillsides and winding roads. Some of my impressionable eatery spots I have enjoyed have been Johnny’s Famous Chicken and Waffles, Krab Queenz, and The Corner Grill. We would check out Buckhead Village, and of course grab drinks in different spots!! We would explore together and create fun memories at once.

Who else deserves some credit and recognition?
My Aunt, Dale Glover, gets full credit! I used to watch her do perms (to us it was a Jheri curl) watching them letting their “Soul Glow” lol… she pressed with the hot comb and twirled with the Marcel Irons. She reminded me of a Magician. Seeing that made me want to try different styles with my dolls and myself as well. I really became a mini boss at 13 years old. I started rolling my hair in foam rollers from my grandmother and changed my styles once a week. I became inspired to do others hair from that point. My aunt then started to teach me the popular French Roll style with added (banana peels) and she started to pay me to do her hair every Sunday at a rate of $25. I thought I was something! Then it was up from there!!

Website: www.sincerelyursbrand.com

Instagram: @Sincerelyurz

Facebook: Sincerely Urs

Youtube: Sincerely Urs

Other: TikTok: sincerelyurz Email: sincerelyurs@sincerelyursbrand.com Snapchat: sincerelyurs toy Contact number: 972.514.6394

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