We had the good fortune of connecting with Latesha Lynch and we’ve shared our conversation below.

Hi Latesha, what do you attribute your success to?
The most important factor behind the success of my offers and myself as a coach has been how I show up on video.

I knew early on in entrepreneurship that I was undercharging. I worked on my brand, as you do once you want to be taken more seriously. I got the new photoshoot, I updated my copy, rebranded my website, I increased my prices, and I started showing up as a high-ticket brand.

It’s funny, because prior to the rebrand, I don’t feel like my brand reflected high-ticket. But just making your brand look high-ticket isn’t enough to really call in high-ticket clients.

I needed to market differently. So much of the marketing being taught out there is geared towards being popular, going viral, getting as many followers and email subscribers as possible and then automating your way to 6-figures.

But I was able to make 6-figures in 11-months just from showing up on video and building up brand authority. My video content wasn’t with the intention of going viral. I showed up to shift the perspectives of the exact people who would qualify to work with me.

Not just looking for dream clients, but qualified clients to follow me, engage with me, learn to think like me, and see themselves in the stories that my content was telling.

When people see someone like a coach showing up on video, they start to connect deeply with that person, regardless of whether or not they’ve actually spoken or even interacted with them.

If I hadn’t perfected how to show up on video intentionally, then I don’t think I would have had this level of success so soon.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
What sets me apart from other marketing and branding-focused experts starts from my background. I worked as a professional marketing manager for over 14 years before becoming a marketing coach. I specialized in marketing for companies that sold multi-6-figure services and products. They had very long sales cycles, so it was always my job to draw in the leads, nurture them via social media and email marketing, and represent the company in person, online, and in video.

I chose to only help people who were selling high-ticket or premium offers because I know there’s a difference between selling lower-priced vs higher-priced offers, and there isn’t a lot of support for people who need to learn to do that.

It wasn’t just easy for me to switch from corporate to entrepreneurship and charge for the value of what I do, but I gained more confidence the more I realized how much work I was doing and how frustrating it was to be underpaid for it.

I realized I would rather take on fewer clients at the price I deserved than be booked up and underpaid.

One thing that made it easier to step into confidence and add boundaries is to just show up authentically. There’s such a thing as having a strategy and being authentic and making it your own.

For so many, showing up on social media to market is about copying what was already done, using a template or a swipe file has become the norm, and so everyone sounds the same. I learned that people who are investing in services that cost more than $1,500 are looking for someone who stands out. They are tired of hearing the same thing and want to hear from someone who is finally saying something different.

If I could leave everyone with one thing to learn about my brand’s story is that I have always been true to who I am, open and honest with the people who are a part of my community whether they follow me on Instagram or Facebook, subscribe to my Youtube or podcast, or they’re on my email list.

What that’s done is help set me apart from the curated content that makes buyers skeptical and not trust you. I want people to know I’ve always been very sure of what I can bring to the table. I’ve always been proud to share what I know, give without expecting to receive, and I have always believed in transparency.

It is the thing that allows people to trust me without having actually spoken to me. It’s what I teach other women to do, because when all the trends eventually die out, what will be left is the real content that can stand the test of time.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
This is such a fun question!! I love Atlanta so much. I love to go out to eat and spend time outdoors so here’s what we would do over the course of a week:

First of all, when you come to Atlanta, you have to stay in Midtown. I always plan my staycations and stay at the Loew’s on 11th, The W Midtown on 14th, or the Four Seasons on 14th. When we travel, we only go with luxury.

We could walk to breakfast at Joy Cafe, Park 75 at the Four Seasons, 10th & Piedmont, or Flying Biscuit on 10th.

Every day of the week would be a different walking adventure. We’d walk around Piedmont Park one day, then walk the beltline and hang out at Ponce City Market for lunch, and then take the beltline down to Inman Park to have lunch at Bartaco.

Speaking of Ponce City Market, I’d take them to all my favorite restaurants for quick bites, and we’d spend the day on the rooftop playing games and having drinks.

My friends are foodies so we’d be sure to make our way to a few of the Ford Fry restaurants around town like St. Cecilia in Buckhead, Superica (I like the one in Krog Street Market), and we must have a burger at Marcel.

We will brunch Saturday & Sunday. For Saturday, we’ll head to Beetlecat in Inman Park because the donut brunch is super fun! And in Atlanta tradition, we’ll surely make our way to South City Kitchen.

I’m grown, so I’m not going out to party, plus #COVID, but I’m going out to the best drinks and food nights. We’ll have dinner and drinks at some of my favorites!

We’ll have to go to the Garden Room in Buckhead on Friday for a picture-perfect cocktail and ambiance. I’ll save Tiny Lou’s in Hotel Clermont for a Saturday night.

I will spend any day hanging out at the Battery which has specialty shops for shopping, my favorite is SugarBoo & Co., they have nice events, great restaurants and plenty of places to have drinks.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to dedicate my shout-out to my mother, Marilyn Lynch. She is the first employee of my company, Atelier Latesha, and she is someone that has always encouraged me to take risks.

Back in the summer of 2020, I really felt burnt out from corporate and felt really drawn to the possibility of success in my business. I didn’t want to work my full-time job and continue to have to also work all night in my business. It was hard to maintain all of that while still being a mother and a wife.

I’m shouting her out because when my husband and father were skeptical, she was always encouraging me to make the choice that felt best and to just go for it. She’s level-headed and understood that I could always go back to work in corporate if things didn’t work out.

She is constantly giving me praise when she sees that I’m working hard, congratulating me on my wins, helping me when I’m exhausted by keeping my child so I can sleep in, or picking him up so I can work late.

She trusted me enough to quit the job that she had for over 20 years to come and help me in my business and work for me because she believes I will have success. That trust, support, and encouragement go a long way for an entrepreneur doing it all for the first time.

Website: www.lateshalynch.com

Instagram: https://www.instagram.com/atelierlatesha/

Linkedin: https://www.linkedin.com/in/lateshalynch/

Facebook: https://www.facebook.com/atelierlatesha

Youtube: http://youtube.com/atelierlatesha

Other: You can listen to my podcast: https://revolutionaryceopodcast.com

Image Credits
Hannah Lozano

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