Meet Lana Joseph | Audiologist & Entrepreneur

We had the good fortune of connecting with Lana Joseph and we’ve shared our conversation below.

Hi Lana, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
As a young girl, I faced speech and hearing challenges, enduring eight years of struggle due to financial constraints that prevented timely medical intervention through Medicaid. The bullying and teasing I endured during this period were difficult to bear. When I finally received therapy, it took only three months to completely overcome my speech issues. Reflecting on those lost years, I couldn’t help but imagine how different my life might have been with earlier intervention.

Motivated by my own experiences, I founded the High Level Speech and Hearing Center to ensure that children facing similar obstacles could access speech and hearing services irrespective of their economic circumstances. In the past eight years, we have made a significant impact, aiding over 50,000 patients, including 250 schools and daycares.

Through our clinic, we identified a growing trend of noise-induced hearing loss and recognized the importance of preventive measures. Transitioning from a medical practice to consumer electronics, we created audio products aimed at reducing the risk of noise-induced hearing loss. Unlike other companies that start in consumer electronics, we evolved from a medical background with a steadfast commitment to making a meaningful difference.

Our goal is to contribute to preventative medicine, understanding that proactive measures are often the most effective. Notably, our clients include renowned figures such as Drake, Ari Lennox, Adam Blackstone, Tobe Nwigwe, and Summer Walker. We are excited about the prospect of making a lasting impact on the lives of individuals through our unique journey from healthcare to consumer electronics.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Certainly! My name is Dr. Lana Joseph. I am the founder of Jrumz Ear Wear, and I am thrilled to share the unique aspects of my business journey. What sets JRUMZ (pronounced druhmz) apart is our commitment to merging expertise in speech and hearing with the world of innovative and stylish ear wear. Jrumz Ear Wear emerged from the foundation laid at High Level Speech & Hearing Center, where my team and I harnessed our knowledge to create a distinctive brand committed to reducing the risk of Noise-induced hearing loss while chartering a path for gender equity in music.

The path to where we are today has been marked by both challenges and triumphs. Building a brand in the competitive market of ear wear was no easy feat. We overcame obstacles through dedication, resilience, and a passion for improving the intersection of fashion and hearing wellness. The journey has taught us invaluable lessons about adaptability, creativity, and the importance of staying true to our vision.

What we are most proud of is not just the products we offer but the impact we have on people’s lives. Jrumz Ear Wear is not just about style; it’s about enhancing the auditory experience for individuals. Driven by a desire to make a positive difference, we continuously strive to create inclusive, hearing-health conscious, and fashionable solutions.

Our brand story is one of perseverance, innovation, and a deep-seated commitment to making headphones more than just a functional device. We want the world to know that Jrumz Ear Wear is a blend of expertise and creativity, a brand that celebrates individuality and empowers who love music to express themselves confidently.

In essence, Jrumz Ear Wear is not just about what you hear; it’s about how you choose to be heard.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Absolutely, if my best friend were visiting the Atlanta area for a week, I would curate an itinerary that captures the essence of the city’s vibrant culture, diverse culinary scene, and notable attractions.

Day 1: Explore Downtown Atlanta

Morning: Start the day with a visit to the Georgia Aquarium, one of the largest aquariums in the world.
Afternoon: Enjoy lunch at Sweet Auburn Curb Market, a historic market offering a variety of local and international cuisines.
Evening: Take a stroll through Centennial Olympic Park, and catch a live performance or game at State Farm Arena.

Day 2: Art and History

Morning: Begin the day at the Atlanta History Center to delve into the city’s rich history.
Afternoon: Have lunch in Buckhead and explore the Atlanta History Center’s beautiful gardens.
Evening: Head to the High Museum of Art, followed by dinner in the trendy Virginia-Highland neighborhood.

Day 3: Nature and Relaxation

Morning: Visit the Atlanta Botanical Garden for a serene start to the day.
Afternoon: Have lunch in Midtown and explore Piedmont Park.
Evening: Dine in Inman Park, known for its eclectic and delicious restaurant scene.

Day 4: Hip and Trendy

Morning: Explore the shops and street art in Little Five Points.
Afternoon: Have lunch at Krog Street Market, a hub of diverse culinary delights.
Evening: Experience the nightlife in the Edgewood Avenue bar district.

Day 5: Civil Rights and Culture

Morning: Visit the Martin Luther King Jr. National Historic Site and The King Center.
Afternoon: Enjoy lunch in Castleberry Hill and explore the area’s art galleries.
Evening: Have dinner at Paschal’s Restaurant and catch a show at the Fox Theatre.

Day 6: Neighborhood Vibes

Morning: Explore the unique shops and eateries in the Westside Provisions District.
Afternoon: Lunch at Ponce City Market, followed by a stroll along the BeltLine.
Evening: Dine in the Old Fourth Ward and experience the area’s lively atmosphere.

Day 7: Culinary Adventure

Morning: Attend a cooking class or food tour to explore Atlanta’s culinary scene.
Afternoon: Enjoy lunch in the Grant Park neighborhood.
Evening: Wrap up the week with dinner at a fine dining restaurant in the Buckhead area.
Atlanta offers a dynamic mix of history, culture, and entertainment, making it an ideal destination for a week-long adventure with a friend.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to extend my appreciation to the incredibly dedicated individuals on my team at High Level Speech & Hearing Center. Their invaluable contributions made it possible for me to establish Jrumz Ear Wear, and I am truly grateful for their efforts.

Website: jrumzworld.com

Instagram: jrumzearwear

Facebook: facebook.com/jrumzearwear1

Youtube: https://www.youtube.com/watch?v=QBpsmtHBkn4

Image Credits
Natasha Campos