We had the good fortune of connecting with Karima Williams and we’ve shared our conversation below.

Hi Karima, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
Everyone is not your ideal client and that you can choose who you to want to work with by niching down your services to attract the right people.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I’m Karima Williams a Philadelphia-native business designer and cupcake lover. I have spent the last 5 1/2 years designing for entrepreneurs who want to attract and convert their service-based businesses. Servicing women entrepreneurs with websites that help them grow and make money in their business gets me excited!

Often people are surprised when I tell them that I am God-led, meaning I did not technically go to school for web design, in fact, I graduated from East Stroudsburg University in 2013 with a B.A in Communications specializing in Public Relations. My love for web design came shortly after a year at my full-time job, I realized I wanted to have an extra stream of income and work with people in different fields.

In 2017, I launched Dreamworth Public Relations, at which I offered web design, logo design, graphic design, and public relations. I wanted to be a full servicing agency — a one-stop-shop so to speak. Four months in, I soon experienced burnout and slowly started pivoting my business and niching down my services.

Fast forward to late 2020, I have successfully niched my services to strictly web design and system development. I niched down to what I was passionate about and what I knew I and my business can grow with. Also, I niched to simplify my business and prevent the same burnout I experienced years before.

Over these 5 years, I have learned and grown so much with Dreamworth. I have learned the importance of knowing when to hire a team and how to actually delegate. I have also learned that being affordable does not mean you have to be cheap, meaning you do not have to offer your services for less than what you deserve in fear of not being affordable and not attracting your ideal client.

Trust me! your ideal clients will say “wow sis I thought it would be more” even when you start charging your worth.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
First things first, we are doing brunch at Attico Rooftop lounge down in center city Philly. After brunch, we are walking down to chestnut and walnut street to do some shopping and probably will head over to the Gallery (an inner-city mall). After we leave downtown, we will head over to Sunset social which is another rooftop bar and chill area where we can relax and chat and order drinks. After an hour or so we will head back to my place to wind down, take. a nap haha and then later get dressed and head down to the city for dinner “Smokin Bettys”. After dinner, we can head over to old city for drinks and dancing before heading back home to my place.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would love to shout out my first web design client Kishna Jeantine. Kishna and I met at my first networking event back in 2017, she has been such a supportive client and close friend over the years.

Website: https://www.dreamworth.co/

Instagram: https://www.instagram.com/dreamworth_co/

Linkedin: https://www.linkedin.com/in/karimawilliams/

Facebook: https://www.facebook.com/dreamworthco

Image Credits
Stacey Gray at “The Gray lens Photography”

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