We had the good fortune of connecting with Joshua Cubas and we’ve shared our conversation below.

Hi Joshua, why did you pursue a creative career?
Movies and music played a heavy role in my upbringing. Its influence on me would spark a conversation and invite me to try and understand a perspective that wasn’t naturally my own. Memorizing lyrics of songs I liked helped me to dissect meaning and intention behind delivery. Watching movies was not only entertainment but became an exposure to a wide array of walks of life before I knew what character study and story arc was. Without question, that exposure to art opened up new thought processes and an empathy that would mold how I would observe and experience life. My decision to pursue a career in film is a desire to take part in exposing audiences to new perspectives and spark up an open dialogue on the infinite stories that film can present. The art of storytelling combines entertainment with an immersive experience and in my case, an introspective that I kept gravitating back to. As I began to study and engage in film, the pursuit of that means of expression and practice of the craft would pave the way for my ongoing career in filmmaking.

Alright, so let’s move onto what keeps you busy professionally?
The lesson that has stuck with me since I began this career is that failure will always provide a space for personal and creative growth. As a creative and as a collaborator, you can be your own worst critic and habitually find errors and missteps that get in the way of creative synergy. Giving yourself permission to fail liberates you to see your successes clearly and creates a fearlessness and enjoyment of the of the creative process.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
About a year ago, I was invited to join SPORAS, a collective and network of incredible individuals dedicated to uplifting cinematographers along with lighting and camera technicians of color and multi-ethnic backgrounds globally. This collective has been a beacon of light regarding representation on set, mentorship and support. In the year of an unprecedented health crisis and work stoppage in the film industry, SPORAS continued to grow and provide a strong sense of community which helped connect me virtually to a huge body of creatives around the world. Huge shoutout to them for creating a space for us to build together and support one another as we navigate our own personal careers in this industry.


Instagram: @Joshua.Cubas

Nominate Someone: ShoutoutAtlana is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.