We had the good fortune of connecting with Jessica Smith-Presley and we’ve shared our conversation below.
Hi Jessica, what do you attribute your success to?
Events by Jes’ success is defined by our ability to produce personalized/custom events all while making a difference in the lives of our client family and their guests. Although it is quite difficult to narrow down the single most important factor behind our success, we have to note that our ability to build relationships has been extremely important to defining our brand as well as an integral factor to the success of the event planning company. Events by Jes takes pride in the fact that we have and will continue to collaborate with many industry professionals including other Event Planners to bring a distictive quality to each event. Our ability to network and build healthy business relationships has afforded Events by Jes opportunities to create as well as lead events ranging from initimate events such as weddings to assisting with Superbowl LIII.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Events by Jes is designed to truly service our client family. Unlike traditional planning firms, we avail ourselves to our clients beyond the strict open to close hours of operation because we understand that often times, the greatest ideas do not limit themselves to a 9 to 5 work day schedule. Likewise, we are also well aware that often times resources such as Pinterest do not provide our client family with a realistic budget for these amazing ideas that are seen or pop into an individual’s mind at two o’clock in the morning and we definitely want our client family to “see” themselves in their events. It took our team quite some time to steer away from the conventional event planning business structure. Everything from the on-boarding process through the event date for our client family is strategically planned to fit the needs of each event host. Due to the various needs of the individuals, time and effort required to develop the authenticity of the event and ensuring the production quality of the event is geared towards the client’s vision, the owner of Events by Jes had to challenge herself to look outside of the event industry to receive a broader education to create an event planning company that is creatively budget focused. The process was extensive and it came with many challenges. We aim to provide our client family with elegance and distinction for their events but also with the ability to “eat and pay bills after your event”. By creating an event planning business model that also focuses on the client’s budget for the event, we knew that we were moving towards a very different business structure than what we were used to encountering with other planning firms. This business structure presented us with the challenge of determining, “How will we live and survive as a business if we are truly focused on the client’s budget?” We paid for courses such as Monica Shah’s Money 2.0 Money Maker Mastermind conference to acquiring mentors and event taking online courses to brush up on our understanding of accounting and economics. Often times while in these classes, we used Events by Jes as the “project” or business to determine the best means and pricing that would allow us to provide events with budgets as low as $5,500 to those exceeding $80K. The challenge of ensuring our client family’s financial stress is little to none while planning their event with Events by Jes is an on-going challenge and we are continually educating our team on strategies that will prepare us as the economy shifts throughout the years but also will provide options to fit most budgets.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Atlanta has so much to offer in terms of recreation and adventure. We’re invested in participating in activities that include exploration as well as a bit of physical exertion such as hiking up Stone Mountain or cycling through Atlanta’s Belt Line. While walking through the tunnels and viewing the art on Krog Street, we may stroll over to the Krog Street Market for lunch and locate places to take a few selfies. For those rainy days, iFly or Andretti’s in Cobb County are by far our go-to locations which we then encourage everyone to grab a bite to eat and enjoy shopping at The Battery Atlanta where you are liable to meet some of the most entertaining people, especially if you enjoy “People Watching” like we do.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
When thinking about the success of Events by Jes, we cannot exclude our growing client family as one of the reasons we have produced over 70 intimate events since our opening in 2015. Events by Jes receives a minimum of 2 referrals from just about every event we curate for our client family. We offer a small incentive to our clients for referring their family and friends; however, often times, the clients are not aware that their relative, co-worker or friend have contacted us for a complimentary consultation until they receive their small gift from Events by Jes. In fact, in 2020 due to the pandemic, Events by Jes has worked closely with parents of the Bride + Groom or Guest of Honor to determine the best options between hosting a virtual event or a physical event which has led to multiple events for several families. We’ve been presented opportunities from several Officiants who have enjoyed working with Events by Jes so much that they have invited their church members to utilize the services of Events by Jes. We would be remissed if we did not shoutout our client family who also consistently retain our services for their Wedding, Baby Shower (s), House Warming, Birthdays, Parents’ Anniversaries and most of their memorable life events. Due to our relationships with our clients, they are more than “another client”, they have truly become our family – GLAM FAM! Sending a very special thank you to our Glam Fam for years of love, support and encouragement. We couldn’t be this great without each of you.
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