We had the good fortune of connecting with Jazmin Jervis and we’ve shared our conversation below.
Hi Jazmin, can you walk us through the thought-process of starting your business?
Being an event planner was something that always wanted to do but I didn’t think it would’ve happened at this point in my life. I’ve always enjoyed planning my own events, family events, and so much more. I always knew I wanted this as a business but just didn’t know when. As a planner for everything in my life, I saw myself on a different trajectory. I decided that once I completed school and being established in that career, I would start the business but God had other plans for me.
I officially decided to start my business after decorating for a friend’s baby shower. Every attendee was shocked that it was not my business, affirmed me and encouraged me to start my business. I prayed about it and here we are! I’m 8 months in since launching publicly and I have had bookings every month thus far.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
J. Events & Planning, Co. is an event planning business where we elevate your next event and bring visions to reality. Each client will have a unique experience in how I assist them because they select how much they want me involved. With an client I ask, “how much do you want me involved,” to get a better understanding of what’s needed. This can range from assisting with finding vendors, decorating the space, or the planning and decorating for the entire event. What sets me apart from others is that I can still bring my client’s vision to life, even on a tight budget. I do my best to do all I can to give them everything they want with their experience with J.Events.
Becoming an event planner wasn’t something that I thought of out of the blue. I’ve been planning events since I was a child, including my own birthday parties. It all began when my mom told me I wasn’t having a birthday party. I begged and pleaded so she gave me a $100 budget and told me to figure it out. As a result, I did some coupon cutting, got food and decorations, and had a great party. Since then, I planned a lot more events for just about anything, from my own parties, dinners, baby showers, etc. After doing a friend’s baby shower, every attendee including friends encouraged me to not wait any longer to begin this business. After prayer and conversation with family, I took the leap. I’m so happy that I did. I imagined this business would come to be years from now but when God says move, you move.
Starting a business in the midst of a pandemic has not made this an easy feat but it has been so rewarding at the same time. I’ve been able to continue through each challenge because of my amazing support system that includes my family. Some lessons I’ve learned have been a result of challenges that I created for myself. As a self-proclaimed perfectionist, I’ve learned that everything will not go perfectly. There will be things that come out that are out of my control. In that moment, I must make sure my client is satisfied with the end result even if it’s not something I originally envisioned. Every event has been a learning experience for me that I’ve been able to apply for the next event, whether it is a vendor situation, a fee, or the actual event design. I’ve also learned that I shouldn’t stress over the little things. They usually don’t make too much of a difference on whether an event is good or not but of course can add to it. I live by the mantra, you cannot fill someone else’s cup if your cup isn’t full. This means that if I do not take care of myself first, I will not be able to serve others and put my best self forward in everything that I do. Stressing myself out over the little things will not allow me to put my best foot forward in executing an event. I have learned to remove that stress so that I can pour into others through my creativity and services.
I want the world to know that I am continuing to grow each day in my personal and professional life. I never really thought of myself as an artist until becoming an event planner because most times the space is my canvas to create and bring my client’s vision to life. Now that I have that mindset, I stopped doubting my ability of how creative I can be and started to dream bigger on how far I may be able to go. The confidence has set in so I know I can bring anything to life that a potential client can bring me.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Sunday – Breakfast at Barney’s for Brunch or BQE. These places are lit brunch spots! The vibes are always good at either of these places. Prepare to partake in bottomless mimosas!
Monday – Visit some of the “tourist” attractions like the Coca Cola factory and the Atlanta Aquarium
Tuesday – Picnic in the park and end the night off at the Ferris Wheel.
Wednesday – Boogaloo for music, Hookah and good food. The DJs have never disappointed every time I’ve gone.
Thursday – Visit Spelman’s campus of course (C’2017) as well as the rest of the AUC (Morehouse, CAU & Morris Brown) because it’s a must to always visit home. End the day at “Screen on the Green” in Atlantic Station if a good movie is playing.
Friday – For a date night (with your significant other or friends), dinner at the Sun Dial looking over the city
Saturday – Ponce City Market for good food, live entertainment and a little shopping. In addition, they have a rooftop where there is a Skyline Park, a restaurant and cocktail bar.
I’ve included places that mainly have food due to that being one of my favorite things about Atlanta. I’ve found so many good places that have amazing food and will always show you a good time in their atmosphere.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I am so grateful to my village. They were my first clients and biggest supporters. Without asking, they will share my business on their personal social media, refer their friends to me and do not request discounts as clients. They believe in my ability, sometimes more than I believe in myself. With their prayers and support, I know the sky is the limit.
A special thank you to my mom Sharnee and my sister Jeniece for always assisting with decorating for events as my “unpaid staff.” They don’t have to but they believe in me and my vision. Grateful for you two!
Thank you to my cousins & close friends who always refer me to their network, share my business, assist with some events & affirm me in so many ways. There are too many to name but y’all know who you are.
Thank you to my Homegirls, an amazing group of black women who have come together to uplift and support one another.
Last, but certainly not least, I’m grateful to God for instilling this business within me and allowing me to thrive thus far. Without Him, I wouldn’t be where I am today with success and creative ability.
Other: Booking Inquiry link: https://docs.google.com/forms/d/e/1FAIpQLSfjypBRoKlwMHyTI8D46KGhmX-nQg8MlYhKK63UFWp1mDz16g/viewform