We had the good fortune of connecting with Jaymes-Mikal (MikeJ) Beasley and we’ve shared our conversation below.

Hi Jaymes-Mikal (MikeJ), what is the most important factor behind your success?
Raw Passion ! Having a raw passion has to be the most important factor behind the success of TireLess. It’ s more than just having a “knack” for something or doing something just because your getting paid to do it . It’s something you would do without any support! Yes , without support (figuratively & physically) , without financial compensation or with support from family , friends & peers alike . Something you can’t see your life without. Identifying and putting that passion not as a “Dream” per say but more of your “Reality“ & making it happen “ TIRELESS”LY is how we identify RawPassion. So out of the CEO’s drive for their raw passion is what I think any successful business, brand , entrepreneurship is built upon .

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Who Are We ? What Do We Stand For As A Car Community ?Are you TireLess ?

We are your Electricians , Your Doctors, Your Truck Drivers, Business owners , Moms that can’t quit , Dads that must make it happen , Brothers that have to perfect that last thing , Sisters that refuses to fail and so much more ….That just happens to 🗣LOVE & TAKE PRIDE IN WHAT WE STAND FOR & BUILD & DRIVE . We all share a deep passion & connection for anything allows us to fishtail from here to there , or to create tire smoke and gap a “opp” in an instant. But most of all to clean it up stand back & to be able to say I’m TIRELESS in everything they do is what makes my crew and maybe even you exactly that TIRELESS!!

Absolutely loving what we drive, continuing standing for WHAT WE LOVE 🗣OUR FAMILIES, OUR CARS, Equality & Helping the community unite. Which is why #TireLessShots & #MikeJShotIt came along. The #TireLessShots side of the brand is the photography , “the shots that just won’t quit” I use photography of a person place or vehicle to sometimes tell a story that even words can’t describe at times , understanding that each automobile ,place & thing are different in ways that should be loved even if not appealing to the masses , they need & require different things to THRIVE AND GROW ,capturing their “perfect lighting” to showcase or highlight their individuality & feel blessed that God allowed them, we, us to experience whatever that person place or thing has to offer. So when you see a #TireLessShot and see that #MikeJShotIt know it’s more than what meets the eye and challenge your self to find out what exactly “that” is !

What Does TireleSS mean : Well I find that it varies from person to person & that’s exactly what I intended on the name doing , sparking that initial thought of hmmm what does that even mean 🤔 but for me “TireLeSS” has a meaning of Relentless, Consistent, Not stopping until YOUR vision is a vivid reality. Not being able to sleep until that “THING” whatever it is done , 🗣 That Build , That Thing At Work , Your Homework & CORRECT the first.

Doing it is one thing , but Doing it Correctly
Is what makes Us “TireLeSS” 🏎🥵🦾🕺🏽🗣

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well for me when me and my comrades are in the city when We want to try to keep it nice cool calm and collected at first so at first we definitely would be going to get something to eat at RedPepperTaqueria & network , maybe ride through some of the posh parts of Atlanta house dreaming then after that maybe take a ride over to Hennessy Porsche and plan how to get a little more revenue to finance what we just seen lol . Slide over to Andretti‘s and let some of that adrenaline loose and then maybe in the night with a gold room and waffle house combo.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Well the BIGGEST shout out goes out to ALL of my supporters and investors ! People that have believed in my vision from day one never discouraged & always encouraged me to follow my passion ! And my DEEPEST shout out will go to my mother Cynthia McCoy-Dogan it was her that instilled in me at a very young age that as long as your put GOD into and in front of your passions they are going to drive you to greatness! NEVER don’t let anything distract you from what’s MOST important & Never take anyone’s else vision of “success” and think that’s the only vision or way to be successful . I remember her telling as a child “Don’t be a follow Mike” make your own path , at your own pace ,do your own thing ,BE YOU and for that I will forever be grateful. To my dad Freddie ALL I CAN SAY IS THANK YOU FOR ALWAYS BELIEVING IN ME! Also
-Momma Js’ Decor

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