Meet Dominique Webb | Founder of Cult Creative Agency

We had the good fortune of connecting with Dominique Webb and we’ve shared our conversation below.

Hi Dominique, what was your thought process behind starting your own business?
I started my business out of necessity. I was freshly laid off, in between jobs and I needed money. I started what was formally The Writer’s Block Creative and Professional Writing Services in August 2017. I wrote resumes, personal statements for pre-professional programs, and sales copy for brand’s websites. I began spreading the word about my business by designing my own flyers, printing them and going to every local coffee shop in the city and handing out my business cards. It was very humble beginnings and it taught me a lot about perseverance and dedication. I did everything by myself and relied on word-of-mouth as my marketing tool.

My business started to gain traction and I couldn’t keep up with the demand. I wrote hundreds of resumes and personal statements with a 98% success rate. My reviews were phenomenal and my business took off a little after its first year. I went from charging $50-$75 for a resume/personal statement and making around $65K my first year to scaling my business to over six figures annually.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
At heart, I am a creative. That’s what gets me out of bed in the morning. In my creative pursuits, I really think I found my secret sauce and what sets me apart from other creatives: my authenticity. I have never been shy about my shortcomings and just as loud and proud as I share my wins, I openly share my losses and the lessons I’ve learned along this journey. Being authentic in my writing, in my art, in my designs, in my business is what has made me successful. People are able to relate to me because I don’t hide the shadow parts of myself or my journey and that’s relatable. That’s refreshing to see that someone who is imperfect, creative as hell with a touch of ADD who can thrive in a lane where it’s really hard to.

I started my career in the confines of a corporate cubicle. Post-college, I snagged what some would call a “big girl job” as a Clinical Researcher. In March 2015 I started what I thought would be a lifetime career in the Clinical Research industry just to find it short-lived when I got fired in October 2015. I was fired October 2015 and worked intermittent jobs from 2015 through 2017. Each of them would be the same story: I’d get hired, get comfortable and then laid off or fired for whatever reason. I worked my way up the Clinical Research ladder into a Director of Clinical Research position, which was the last corporate job I had before I started my own business.

When I started my business I needed money to pay my bills. My goal was just to at least make an extra $500 per month. I started very low maintenance; a busted Lenovo computer with shotty WiFi, no LLC, no loans, no outside resources. The entrepreneurial lifestyle was not the norm back then, all of my friends had “good jobs.” I was the black sheep that seemed to have no purpose and a degree that was essentially useless and collecting dust. What I learned throughout my corporate journey, unemployment journey and now entrepreneurial journey is this: the route may change, but the destination remains the same. You’re going to experience hardship, that’s the ebb and flow of life. It’s less about what hardship you’re going to experience and more about how you’re going to navigate it when you do. Don’t let the overwhelms of life drown you. Keep swimming and I promise you’ll find your stride.

Cult Creative Agency, formally known as The Writer’s Block, is a full-service branding studio for Black and Brown women entrepreneurs. Statistically, women of color start businesses quicker than any other race or ethnicity but are consistently underfunded, underpaid and undervalued. Our clients usually come to us overworked, overwhelmed and overextended from trying to do and be everything in their businesses. We help them by providing intentional and strategic branding, design, and copywriting.

I want my career to be a love letter and highlight Black and Brown women because no one can tell our stories better than us. No one understands our plight, triumphs and hardships like we do. I wanted my agency to be the marketing and design agency whose mission is rooted in our experiences and bringing forth the best of the best.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to dedicate my shoutout to my family and my ancestors. They are my reason and my backbone. They keep me lifted when I am my spirits are low, and keep me motivated throughout my entrepreneurial journey to keep going. Specifically my Granny, who taught me my magic and everything I know.

Instagram: https://www.instagram.com/fairybrandmuva_

Twitter: https://twitter.com/fairybrandmuva_