Meet Destiny Williams | Inspirational Beauty Brand Creator & Mompreneur

We had the good fortune of connecting with Destiny Williams and we’ve shared our conversation below.

Hi Destiny, why did you pursue a creative career?
Actually I fell into it, lol. Initially I came across a lip gloss tutorial on Youtube and thought it would be a good idea for my oldest daughter and niece to do in efforts to keep them occupied in the right positive direction. I thought it would be a good idea for them to start a lip gloss line. However, they didn’t show any interest but I remained intrigued with the idea of making lipgloss. I continued to do research and started practicing and noticed that it was actually very therapeutic and served as a coping mechanism to help keep my mind distracted from the anxiety and depression I deal with. It brought out the creativity I never knew I had as I continued to expand in the area along with crafts.

Alright, so let’s move onto what keeps you busy professionally?
What sets Flawless Boss Collection apart from other beauty brands is mental health awareness, education, and empowerment. The goal is to promote healing with self-love, self-acceptance, and confidence. Flawless Boss Collection helps customers nurture their minds while using products that are meant to make them feel empowered and beautiful with packaging that features affirmations. Every product was specifically named with an affirmation word or statement to encourage the customer to navigate through their mental health. For example, when customers wear My Story, Girl Get Up, Fearless, or Break The Silence, I want them to feel the power behind the product as motivation. Fear, depression, and anxiety can’t have you!

I’m not where I want to be, but I’m making progress. Staying consistent and showing up even on my bad days is key to the success of any business. You have to put in the work and take the time to do the research that’s needed. Don’t be so hard on yourself and have patience. It’s okay to take breaks when needed because sometimes, you will feel like you’re running into a brick wall if you don’t practice self-care. Being a one-person small business doing customer service, marketing, sales, order fulfillment, and a mompreneur can also be challenging at times trying to balance being a single parent of three small children and running a business. At times, I feel overwhelmed. But I discovered ways to include them in the process such as allowing them to help me package orders, put labels on products, help record social media videos, etc.

We always learn lessons with trial and error. Keep pushing forward and never give up. Don’t let it discourage you and keep trying. Relax your mind and go back to it. It will all make sense. Don’t sit around waiting for others to believe in you. You have to believe in yourself. It all starts with you. Keep a close relationship with God and always keep Him first.

No matter what you are going through, YOU ARE NOT ALONE! The storm does not last forever. It’s okay to break the silence and ask for help because we all need help at some point in our lives. Don’t be afraid of anyone judging you because the reality is that we all have something that we’re not proud of. Everyone has at least one situation in their life that they wish they could go back and change. Everything that you go through prepares you for who you are today. I used alcohol as a coping tool to help me deal with the pain I was feeling while I was suffering in silence hiding everything under the rug. I lost myself. I didn’t know that alcohol was a depressant, which made matters worse. After the day I tried to commit suicide with my 9-year-old daughter as a witness, it changed my life because I never wanted to be that person again nor teach her that this is how you deal with your problems.

I was never a girly girl/makeup person. I was a tomboy. But we never know what God has planned for us. Often, our plans are not God’s plans. When my job decided to no longer support mental health as a disability, I knew that it was time for me to turn my coping tool into a small business to bring income to provide for my household. Because of my story and mental health, I wanted to encourage people who feel like I felt when I lost myself. So it was important to me that Flawless Boss Collection is an inspirational beauty brand.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Let’s just be completely honest here, lol. I am a homebody so my friend wouldn’t have too much fun with me. However, I would definitely take them to a few of my favorite restaurants, shopping and the movies.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Definitely my mother, my best friend! I wouldn’t say a little credit because she deserves most of the credit, she created me. She has always been by my side and any idea that I have, she stands behind it 1,000%. She always motivates and encourages me to keep pushing even on my worse days. Anytime I need help, she is always willing to go the extra mile to see me succeed. I always tell her when I get rich, which I will, she won’t ever have to touch a bill again. She always tells me “never say you can’t do something until you try”.

Website: www.flawlessbosscollection.com

Instagram: www.instagram.com/flawlessbosscollection

Facebook: www.facebook.com/flawlessbosscollection

Youtube: https://youtube.com/channel/UCEQgk3f_V3xFY5RQQkTZjQA

Other: Tik Tok – www.tiktok.com/@flawlessbosscollection