We had the good fortune of connecting with Cordarrian Hartsfield and we’ve shared our conversation below.

Hi Cordarrian, how do you think about risk?

The bigger your risk the bigger the possible reward. Risks played major roles in my life / career. I was a struggling college kid who decided to take a break from school to pursue my career . My ultimate goal was to start a record label . First I found investment opportunities. With the profits I started me a party promoting team and a clothing line thats been growing major. From the influence of my party promoting team , my major goal was able to get up to a start . My two companies are now Biinrich Entertainment LLC& Biinrich Lifestyle LLC based out of Conyers , Georgia . My foundations of my Brand has been a journey to getting up to par . I just invested all my available funding into myself to craft my Brand to my expectations. My biggest risk was putting my money behind me without a clear guideline of what I was doing. My next risk I had to take was starting my business at low rates to get opportunities at certain clubs. Therefore I started personal research to give myself knowledge and piece by piece , I was able to find out the ins and outs to both careers. The difference between promoting at nightlife clubs and properly booking artists to nightclubs. So as of now I do bookings for both private parties & clubs to promote your nightclub parties upon contract . I bring out artist to perform at your nightclub and will ensure a great time . I also have merchandise from my brand via website . I have a variety of different item as of merchandise, my website is Officialbiinrich34.net.
From working at the clubs , I met promoters , Dj’s , club owners and artist . This put fuel to me starting my Record label . The record label was a idea from having multiple artist from where I grew up . I just know the music industry isn’t a nice business or as glamorous as it looks . So I use my skills from the business management degree I’m pursuing to get my feet in the door . I do all my own paperwork so I understand everything on the business side of music. I now have a producer I’m working with as of Push Production LLC . After risking buying the tools to record at our own rates , I tend to keep pushing music until one of our artist get far . There has been ups and downs put it should all pay off.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My name Cordarrian Hartsfield , ceo of Biinrich Entertainment LLC.My first milestone was booking my first party at a known club. It was a major experience to me , with me not knowing all the ins and outs to the whole business. I also was able to book an artist for the first time and get a paid show. This gave me exposure into the promotion career. This gave me the business experience needed to properly run an promoting job. Lessons I learned along the way is , when dealing with deals make out contracts. I also learned you must be professional at all time of business .You make see Biinrich in your city nearby.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?

Shout out to all my help : INSTAGRAM
Graphics designer- @ : riich_mal3.4
Team member – “@shescreamtre
@1triplejack
@34.Perc
@carvonte
@d.wardd_
@ choskiiiiii
@3.4chulo
Bookings – @stennett1__
Photographer- @blokkvisuals34
Artist : @planejjane1
@1honcho_gabbana
We did everything independently.
Website: Officialbiinrich34.net
Instagram: Biinrich_lifestyle
Image Credits
Chad henry

Website: Officialbiinrich34.net

Instagram: Biinrich_lifestyle

Image Credits
Chad henry

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