We had the good fortune of connecting with Cheryl McCord and we’ve shared our conversation below.

Hi Cheryl, what is the most important factor behind your success?
There are several components behind Tutu’s By Cheryl’s success, but the most important factor is our value of customer service! We take pride in staying in constant communication with our customers from the order process, to sending pictures of finished tutus, to customer accommodation for pickups, and sending receipt notification of shipping information. When you value your customer, along with providing them an awesome product, they reward you with repeat business and positive word of mouth for potential new customers and that’s priceless!

Let’s talk shop? Tell us more about your career, what can you share with our community?
I’ve been a tutu designer in business for 5 years and the passion is still strong. My love to design tutus shows in my work, but the most joy comes from seeing my customers smile! When they put on our tutus their attitude transforms, and they become joyful and carefree, I call this “tutu transformation“ effect. What set Tutu’s By Cheryl apart from other tutu designers is our tutus are very full and fluffy and doesn’t need a slip or leggings underneath but we still suggest them for extra coverage. This is all done by hand no sewing! We also design wedding style tutus for the bridal party. I’ve had some challenges in my 5 years of business and you learn as you go or ask other business owners for advice. Always be honest and communicate with your customers and sometimes you will have to take a lost to resolve issues to keep the peace, but all experiences will make you a better problem solver. The world will know Tutu’s By Cheryl as the Tutu designer that took tutu’s to a new fashion level!

Any great local spots you’d like to shoutout?
I’ve been living in atlanta for 14 years and have had several guest and family visit and I’m a foodie not a nightclub person, and have taken them to papadeaux, sundail, Atlanta fish market, Porsche Restaurant 356 etc.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to give all the Glory to my Lord and Savior Jesus Christ, where all my help, gifts, and awesome people, places and things he puts in my path as direction, opportunities, to step into and discover my purpose! We all are an instrument to be used in God’s plan!

Website: tutusbycheryl.com
Instagram: instagram.com/tutusbycheryl
Facebook: Tutusbycheryl
Yelp: Tutu’s By Cheryl

Image Credits
Photographers: Snapcliquepro – Clint Triplett, TWR Photography, PhotoGenik, Primp Agency- Sha Summerlin, Models Names: Ms. Lauren, Toni Beasley, Tawanna Triplett, Alejandra S. Chacon, Sha Summerlin