Meet Brittany Bright | Founder of Bright Life Co.

We had the good fortune of connecting with Brittany Bright and we’ve shared our conversation below.

Hi Brittany, we’d love to hear more about how you thought about starting your own business?
Starting my own business came down to one thing. I needed something of my own.
My husband and I spent 10 years navigating infertility. At a certain point, we made a decision that a lot of people thought was crazy. We sold our home, our cars, and most of our belongings to fund one last attempt at having a child. We knew if we didn’t try, we would always wonder. So we gave it everything we had, and it worked. We had our daughter.
But we were also starting completely over. We were renting instead of owning, rebuilding savings from nothing, with no real safety net under us.
I was staying home to raise her, which was exactly what I wanted. But one day I looked at our situation clearly and realized how dependent I was. Not just on my husband’s income, but on everything staying exactly as it was. We didn’t have the cushion that a lot of families have. If something changed, I wouldn’t just lose financial security. I would lose the ability to be the kind of mother I had always wanted to be, which was the whole reason we had sacrificed so much in the first place.
I didn’t just want a job. A job would solve the money problem but create a different one. I wanted something I could build and run on my own terms, something that worked around my family instead of pulling me away from it. That is what pushed me toward entrepreneurship. Not a general interest in business, but a very specific need to protect the life we had worked so hard to build.
Once I knew why I wanted a business, I had to figure out what that business would be. I kept coming back to something I had noticed in our digital world. Photos didn’t feel as meaningful anymore. Growing up in the 80s and 90s, a photograph meant something. You had one roll of film, so every shot counted. People gathered together, posed, printed those photos, and kept them in albums or frames. Those images lasted.
Now photos disappear into an endless scroll before anyone has time to feel anything about them.
Photo booths stood out to me because they still created something tangible. People were still hiring them. The strips that came out weren’t lost in a camera roll. They ended up on refrigerators and in scrapbooks. There was something analog about that in a digital world, and it felt like the right fit for what I valued.
I’ve spent much of my career in graphic design, illustration, and photography. So when I started looking at the photo booth industry, I didn’t just see a business opportunity. I saw a problem I was uniquely positioned to solve.
I am generally not a spontaneous person. I like to research, plan, and feel prepared before making a big decision. The night I started this business was completely out of character for me.
My husband had recently gone through a health scare, and it forced me to face how uncertain things really were. One night I woke up from a bad dream and couldn’t fall back asleep. I picked up my phone, started scrolling, and came across a post about photo booths. Something about it clicked. I could see how it would work, how it fit everything I cared about, and how it could give me something of my own.
So I used the small amount of savings I had and bought my first booth that night.
It was a real risk. But it was also the first time in a long time that I trusted my instinct and chose to move forward anyway. I am proud of that moment. It was a risk worth taking.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
When my dad passed away, I went looking for photos of us together. I expected to find a lot. What I found instead was almost nothing. The photos that existed were from the 80s and 90s, back when taking photos at an event meant getting them printed and keeping them. There was a shoebox somewhere with a handful of prints. That was it. All the years after that, the holidays, the celebrations, the ordinary moments, they had disappeared into phones and hard drives and camera rolls that nobody ever looked at twice.
That experience made me realize something I had never put into words before. We had not just stopped printing photos. We had stopped treating moments like they were worth preserving. Everything had become so instant and disposable that even the important things were getting lost.
As an artist/designer I am someone who is deeply affected by my surroundings. I cannot think clearly in a cluttered space. I cannot be creative somewhere dark or uninspired. Beauty is not just an aesthetic preference for me. It is something I genuinely need in order to do good work.
So when I started looking into photo booths, I was frustrated almost immediately. The booths people were hiring for weddings and celebrations were not beautiful. They were bulky, generic, and felt out of place in rooms that had been carefully designed. And these were not small moments. These were weddings, milestone birthdays, events people had spent months planning. Every other detail in the room was intentional. The photo booth was an afterthought.
What sets my business apart is that I approach it differently. I believe the experience and the keepsake are connected. If something looks beautiful at the event, people are drawn to it. If the print is well designed, people are more likely to keep it. That connection matters.
What I set out to build is something that belongs in the room. Something that feels intentional, considered, and well made from start to finish. The goal is not just to take photos, but to give people something they will actually hold onto.
It has not been easy building something from the ground up. There is a constant learning curve and a lot of problem solving along the way. One of the biggest lessons I have learned is that you do not need everything to be perfect before you begin. You need to start, pay attention, and continue improving. Consistency matters more than waiting until everything feels ready.
What I am most proud of is that this business reflects what I actually value. I care about creating something that feels meaningful and worth keeping. I am not interested in creating something disposable.
That is what I want people to understand about my brand. It is not just about taking photos. It is about creating something people will still care about years from now.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m still getting to know Atlanta, so my experience of the city has been a little different.

During the week, I spend most of my time outdoors with my toddler, exploring trails and parks and making our way through as many trailheads and local parks as we can. That’s been one of my favorite ways to experience the area so far.

My list of favorite outdoor spaces in/near Atlanta:
Piedmont Park and Centennial Olympic Park, Morningside Nature Preserve, riding the gondola at Stone Mountain Park, Sawnee Mountain Indian Seats Trail, Vickery Creek at Roswell Mill, Pine Mountain Trail, Dauset Trails, Arabia Mountain and surrounding hikes.

On the weekends, I’m usually working events, which has given me a completely different perspective on the city through weddings and creative gatherings.
Some of the most memorable events I’ve done have been at the Goat Farm Arts Center. The vibe there is young, energetic, and very artist-driven, and it really opened my eyes to how creative Atlanta is.
If a friend was visiting, I’d want to give them a mix of both sides of my experience. We’d spend time outside, hiking trails and slowing down during the day, and then I’d bring them into that event atmosphere where the city really comes alive. For me, Atlanta isn’t just about specific places yet, it’s about the feeling. There’s a strong sense of creativity, community, and energy here, and that’s what I’d want them to experience.

Who else deserves some credit and recognition?
If I had to give credit to the people who have made this journey possible, it starts with my husband. He has been involved in every part of building this business, from the physical work of setting up for events to helping bring my creative ideas to life. When a client wants something custom, whether it is a backdrop or a more detailed design element, I come up with the concept and he is the one who builds it. He never hesitates, no matter how ambitious the idea is. Having that kind of support makes it possible for me to create at the level I want to.
I also have an accountability partner who is a fellow business owner. We met after starting our businesses around the same time and naturally connected. Since then, we have been holding each other accountable, pushing each other to grow, and sharing ideas as we navigate similar challenges. Having someone in a similar stage of business who understands the process has been incredibly valuable. I am very grateful for that support.

Website: https://www.itsabrightlife.com

Instagram: https://www.instagram.com/brightlifeco.photobooths/

Image Credits
Bright Life Co.
Brittany Bright