We had the good fortune of connecting with Bianca Heath and we’ve shared our conversation below.
Hi Bianca, what was your thought process behind starting your own business?
Freedom! I wanted to own my time, while using my gift of writing to help other women entrepreneurs.
I’m a homeschool mom, and it’s important that I control my schedule and still have something that I’m passionate about. Copywriting gives me both.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I’m a storytelling copywriter who loves studying metaphysics. I combine them to write words that convert for women entrepreneurs.
Storytelling is an art passed down through generations. Most people love a good story. They feel understood and hopeful when they can see themselves in your story. Then there is the metaphysics part. I LOVE Studying human behavior (astrology, human design, chakras, archetypes). This research makes me a better storyteller and writer of persuasion. Both storytelling and the study of human behavior, help me to connect with people in a powerful way that inspires action. I use both, to write words that make women more money.
I noticed that women of color were starting businesses, but lacked the confidence and clarity to promote themselves. I wanted to help (that excites me… helping them find the right words to promote their business).
I explored before I arrived here. I worked in the education field for 8.5 years. The last half, I wrote school reports to secure Federal grants. I got to write everyday, but I only saw my kids a couple of hours out of the day.
After wanting to homeschool for a while, my husband and I went for it, after the company I worked for ended (talk about good timing).
I came home to teach my kids and figure out how to make money from home.
This is my 3rd business. My first one was a vegan blogger. Next, I made chakra jewelry. The best part of those businesses was getting to write. I hid behind the vegan label and the chakra products because I didn’t have the confidence that my writing could stand on it’s own… without anything to “justify” it.
One day, I just decided to go for it. At that point I was still running my Chakra Bead Collection business. I was stretching myself thin. Then I decided to just go all in with the writing. I’m happier because of it.
There were challenges. Time management was a BIG one. I ended up with more clients than I could handle. I also miscalculated how long it would take me to finish certain projects. Meeting those deadlines that I didn’t give myself reasonable time to finish caused me long nights and stress. Now I know exactly how many clients I can take on per month, and to always give myself more time than I think I actually need to finish a project.
Boundaries! I also had to learn how to establish boundaries with friends and family. That was tough because some people took it personally. My time became the most important resource for me. I couldn’t waste it talking on the phone or sacrificing my morning routine to respond to folks.
I want the world to know that words are so powerful! You have control over your narrative and your brand’s direction by using words. Your target audience sees the picture that you paint with your words. You inspire people to take action with the words you choose on your website, emails, blogs, Instagram, Podcasts, YouTube… wherever you communicate. Don’t waste that power by not sharing your story, or by not having a client focused content plan.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m from Detroit (born and bred on the east side). In my city we would have to checkout Belle Isle, my old neighborhood, Hart Plaza, the river walk, the GM building, downtown, and Baker’s Keynote Lounge.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
God! When you’re a creative, it’s tough trusting the world with your art. I had to step out on faith. Prayer and studying His word helped me step out on confidence and stop hiding my writing.
There were people along the way who complimented my writing and confirmed His plan for my gift. The first was my Husband. He is so supportive and proofreads when I ask him to.
The other was my Business Bestie, Alisha Nicole. She was the one who told me that I would me a great copywriter.
Then there is Candace Junée, she was one of my first clients.
Linkedin: Bianca Heath
Alisha Nicole Photography