We had the good fortune of connecting with Averri Simone and we’ve shared our conversation below.
Hi Averri, how do you think about risk?
I find this question very ironic because my life and business have been defined by taking risks. I thrive on growing and evolving to improve my mindset and expertise. And a lot of that growth had to do with investing in myself with the proper tools, classes and making sure that I was in the right place at the right time. Yes, I got scared; sometimes, I still do. Many times, I did not have the resources I needed to accomplish my goals. But, I had two choices. I could either wait on perfect conditions and delay my purpose. Or figure it out and take a risk. My decision? I decided to bet on myself.
Often, we wait on everything to be perfect, but there is no such thing as the ideal time to start. I told myself if you’re not willing to bet on you, how do you expect someone else to do the same for you? Therefore, I made sure that I did whatever it took to get to where I wanted to be. Sometimes, I was down to my last coins after purchasing a program. Sometimes, I lost sleep putting in the extra time required. But the risk was worth the reward.
As an entrepreneur, you must believe in yourself enough to know that you are deserving of success. With patience and persistence, you also can get to the place where you want to be. No, it is not always easy. Yes, you’ll make mistakes. Sometimes, you will even lose motivation. However, the key is to keep progressing, even if it is in small steps. Even the tiniest step gets you closer to your goal. Entrepreneurship is an evolution, not a destination.
What should our readers know about your business?
After I realized 80 percent of my audience were women, I curated a program tailored to our unique needs. Additionally, I felt a need to address the disparity of revenue that Black women entrepreneurs experience. According to American Express, Black women owned businesses only make $24,700 compared to $143,100 among all women-owned businesses on average. Often, it is due to lack of access to capital, resources, or simply information. That’s how the idea of Black Women Moguls was born.
Black Women Moguls’ is helping to change the narrative. I wanted us to embrace our inner mogul and be all that we can be. I am most proud that we have reached over 500 women through our Summit, classes, and more. While every entrepreneur faces challenges (myself included), I am reminded that this work is important and changes lives. Through Black Women Moguls, I help women business owners increase their visibility and connections to grow their sales and build a profitable business. I accomplish this mission by teaching branding strategy, business automation, and providing done-for-you services.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
One of the main things I love about Atlanta is that there are so many things to do even during Covid. I would have to start the day at Rosie’s Café to order the Chicken and Butter Pecan Waffles. Admittedly, I am addicted, and it is my go-to place for chicken and waffles. Next, we would have to visit my Alma Mater, Clark Atlanta University, which happens to be not too far away from Rosie’s. For me, CAU helped mold me into the person I am today. Therefore, I would want my friend to see my illustrious campus.
No one can visit Atlanta and not go to Ponce City Market. There are so many things to see and taste. Plus, you can’t beat the view and fun games on the roof. It has something to offer for everyone! After visiting Ponce, we would have to visit one of the green spaces like Piedmont Park or maybe even venture on a day trip to Amicalola Falls. I love that Georgia has hidden gems for nature. Finally, another must do is going to East Point to pick up cupcakes at Kupcakerie. They have some of the best and moist cupcakes around town. It is definitely worth the trip!
Who else deserves some credit and recognition?
I always have to give credit to my mother. She was the person who introduced me to the concept of entrepreneurship. Growing up, I remember seeing her entrepreneurial ventures. What made the biggest impression on me was how she had the freedom and flexibility to call her shots. I told myself that’s how I wanted to be when I grew up. Even now, I still look up to my mom for counsel. I probably bombard her with thousands of questions. She’s technically an unofficial employee of my business (she just does not know it). However, she never gets annoyed and is always there to support and listen. For that, I can never repay.
Personal Photos in Red & White taken by: Kimazing Photography
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