We had the good fortune of connecting with April Bredael and we’ve shared our conversation below.
Hi April, what role has risk played in your life or career?
Working in music in any form is a risk. Unless you’re born into a family of musicians or highly decorated executives, you’re likely going to face struggle, rejection, loneliness, and doubt. For most of my life, I didn’t even know that ‘music industry’ could be a career path. When I finally discovered that it was, I entered a brief period in my life where I thought it would be super cool to pursue but had very little confidence that it would actually work out. Eventually, as I gained more and more experience and talked to more and more people, I realized that music industry endeavors can’t be looked at as simply a backup plan, or a ‘what if.’ In order to be successful, you have to commit fully. Oftentimes this comes with a great deal of risk. You’re always going to face a sea of brilliantly talented people. Every job application is against thousands. Every new release is going to struggle to push through the noise of millions of other starving artists. But sometimes the risk pays off. When you work hard enough, the risk will always pay off.
Alright, so let’s move onto what keeps you busy professionally?
I worked as a tour manager and completed my first-ever national tour by twenty years old. What started as an idea with an artist I worked with, turned into a national headline across the United States. My role was integrative to the tour itself; I booked all venues, local support, routing, and created a marketing plan. People often ask me how I got the experience to do this, and the truth is: I didn’t. I read a lot of helpful books and articles, and I talked to a lot of professionals who’d been in my shoes before me. It was a lot of learning on the road, and I overcame a lot of roadblocks as they happened. Most of all, I learned that if you truly believe in something and you’re willing to work for it, you can always achieve it.
There’s not a whole lot of diversity in the music industry. As a woman, it’s often difficult to pursue music as a career. On the artist front, women are constantly forced to reinvent themselves. In the business side, women rarely have a seat at the table. And in live events and touring, women are pretty much nonexistant. It’s now 2022 and women only make up 32% of tour managers across the United States, and this number is the highest it’s ever been. I am so proud to contribute to that number. I’m an active advocate for women in music as well as women in touring on TikTok. I see it in my comments every day. Young girls are seeing girls do it and they’re starting to believe that they can do it too.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m definitely a coffee shop kind of person. I’m perfectly content spending a few hours there on any given day. Some of my favorites include Michaelangeloes, Seth’s Coffee, Copperock, and Tempest Coffee Collective.
Who else deserves some credit and recognition?
During my sophomore year of college, I had an assignment where I was supposed to reach out to someone in a desired position or job field. As most students do, I wasn’t planning on fully pursuing this. I figured I could just interview a friend or something and call it a day. My professor then immediately encouraged us to challenge ourselves and the hype hit my empathetic soul a little too hard and I knew I had to at least reach out and try. I emailed Karlie Keaveney (Former Warner Music U Senior Manager, now Senior Manager of Merchandising at WMX) not actually expecting a response. Not only did she respond, but she agreed to speak with me and shared so much valuable insight I had never before heard of. This was my first internal look at Warner Music Group as a whole as well as what it looked like to be a music industry professional. A year later, I began working for Karlie as a member of her Warner Music U team. Her support and encouragement never stopped, and never goes unnoticed. Thank you Karlie!
Other: TikTok: https://www.tiktok.com/@iamaprilbredael?lang=en