We had the good fortune of connecting with Alecia Swoope and we’ve shared our conversation below.
Hi Alecia, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
I honestly didn’t come up with the idea. The idea followed me my whole life without me realizing it. My mother once told me that as a child, I used to tell people that I wanted to be a mom and a cheerleader when I grew up. Looking back, I have always been that for people: nurturing, encouraging, and a safe place to learn & grow. I have always challenged, supported and cheered people through various seasons of their lives. Through different experiences, I have grown to understand that these gifts, weren’t just a part of my personality, they were my a part of my destiny, and thus a part of my business.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
As a Personal Development Coach, I teach, speak, write and support people in achieving their goals in the areas of confidence, identity, resilience, and faith. I am a very pragmatic person who understands deep concepts. I help people clarify the cloudy. Many times people get stuck in their heads about what they are dealing with and it hinders them from forward movement. While my business is pretty fresh, I have been coaching and developing people my whole life. The most difficult part of me launching my business was simply starting. I struggled with having so many ideas that I just didn’t know where to begin. My strategy to overcoming that challenge was simply making a decision. I picked one idea, out of many, and I ran with it. Along the way, I also had to rediscover the fun in what I do. We can get so serious about our businesses that we forget the exciting part! Some of the lessons that I have learned on this journey are: work should be fun & valuable to you and others, you are capable of way more than you give yourself credit for, what we deem small or irrelevant is significant and necessary to others, don’t reinvent the wheel, create seamless systems…and…one last lesson is to surround yourself with people who understand you, your mission, and the value of what you carry. I want to be known for integrity, introspection, practicality and transformation. My brand is one that helps bring consistency between words, beliefs and actions. I want to be know as a person who helps make other people better!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Atlanta has sooooo many great places to eat! Juicy Crab, Le Petit Marche, Milk & Honey, Slim & Husky’s, BQE (it’s a whole vibe – food, music & people), I also just recently discovered Fin & Feathers…another vibe. As far as places to visit and/or hang, tourist attractions are always appropriate – things like the ferris wheel, the Human & Civil Rights Museum, the MLK Museum, Ponce City Market and the beltine. I feel like everyone should get to experience riding the MARTA train (ha!). I also love to take people to Your Dekalb Farmer’s Market (the international market), it’s a whole experience.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My mom (who recently passed away) played an integral part in modeling what it was to live out your purpose through a loud speaker. She was bold, audacious, innovative, assertive, principled, creative, passionate, generous, wise and loving. She didn’t back down from anything or anyone. How she lived her life subconsciously gave me permission to fly without restraint or regret.
Carmella Nicholson, Wildflower Experiences (IG: @wildflowercarm_)