How do you know when you should keep going versus when it makes sense to cut your losses and try something new? It’s a difficult decision most entrepreneurs and creatives have faced along their journey and so we asked some brilliant folks from the community to share their thoughts.

Dr. Avis Foley | Educator, Author & Transformational Speaker

I have always believed that if there is something that you really want to manifest for your life -like you know that this thing is tied to your gifts and your purpose- you should always go for it. In doing this expect both good and bad along the way. This is nothing more than the process testing your character, strength, and dedication to what you say you want. So, no matter how difficult. No matter how much disappointment you may face. You should never give up. And, besides, you don’t have the luxury of not trying. Someone in this world is waiting on you. I also believe that sometimes giving up can be the best thing one can do. Sometimes giving up helps you minimize losses and optimize time. You will know when the appropriate time to give up is when what you are striving for no longer makes you happy or brings you peace. Most importantly, it’s no longer what you actually want. If your happiness doesn’t naturally flow, let it go. Read more>>

Calo Vance | Music Producer & DJ

The common answer to this question is to not to give up and to keep going, but let’s go deeper into it. Sometimes you have to let yourself realize that the way you’re doing things is not bringing the results you’re anticipating, especially when we talk about an artistic career that doesn’t have a well-known path to follow. So, when you find yourself doing the same things over and over again without a progressively-growing outcome, it’s time to consider giving up on “the ways you’re doing things”. Try thinking outside of the box, analyze your mistakes, look at yourself from another perspective, and things will fall into a puzzle. Sometimes the Universe itself is hinting us that we should give up our old ways. For me, the COVID-19 times were an eye-opener. I was suddenly not able to tour around the world anymore, I had to slow down completely. Read more>>

Tiffany Smith | Founder

Starting a business and building a brand is never easy. My parents would always tell me anything worth having is never easy. Let me tell you, they were right because it took me five years to develop Secret Doors. You would think after two years I would’ve thrown in the towel and just focus on my 9 to 5 job. I knew giving up was never an option. When a vision is planted inside you, that’s all the motivation you need. Business owners rarely tell the struggles before the success stories. I went through numerous developers trying to be cheap and none could deliver my project. My passion was in technology and owning my company to build generational wealth. Once you figure out your passion that should always be your motivation to keep going towards your goal. If I could tell any aspiring business owner anything, it would be to never give up. Make wise sound decisions and use data to help as well. Create a business plan to help you stay aligned with your goals. Read more>>