Our community is comprised of some absolutely brilliant entrepreneurs and so we asked a few of them to tell us the story of how they came up with the ideas for their business.

Kelsey Reed Armbruster | Owner

During yoga teacher training in college, I felt called to make the practice my purpose in life. Yoga created a safe space for me to learn, grow, and accept myself and with that came insurmountable peace and empowerment. I wanted to share the internal discipline that improved my life, with the world. Read more>>

Angela Renals | Afternoon Tea Aficionado

I was 28 years old when I discovered the wonder of afternoon tea: a meal of tea, finger sandwiches, scones with clotted cream, and desserts. A young mom at the time, I was instantly in love with the afternoon tea tradition, which originated in the 1840s, because it invites us to slow down, catch up with loved ones, and enjoy scratch made treats and delicious teas in a beautiful setting. I began seeking out tearooms all around Atlanta and wherever I traveled, but soon found this to be a challenge, as there was no complete listing of afternoon tea venues in the U.S. Why not? For one thing, many tearoom owners are Baby Boomers with a flair for excellent baking and decorating, though possibly not as tech savvy, so without much of an online presence. Read more>>

Mimmo Alboumeh | Chef & Restaurateur

I wanted to create the next generation by blending the food I love, which is Spanish and Mexican. Read more>>

Narinder Bazen | Death Midwife & Death Midwifery Trainer

We may get new callings several times in our lives. My death midwifery business was just that. I followed the calling and it was as though doors just opened up for me. It felt risky, it didn’t feel easy all of the time, but it felt necessary. Read more>>

Alison Harney | Writer, Editor, Graphic Designer & Facilitator

I felt called to start Writing Room ATL mostly through a personal need to heal. I had earned an MFA in creative writing, published a few poems, written a novel and even signed with an agent. I felt like my writing life was moving along, and after my child was born I would quit all of my random jobs and really own my career as a writer. As is often the case with creative work, my book didn’t work out like I wanted. I took it very hard. I was not the thick-skinned, resilient artist that the world told me was required for success. I felt both my book and my personal character were failures. Through yoga, therapy, journaling, reading, and conversations I began deeply examining my writing and spiritual life. Read more>>>