It takes a lot more than an idea to build a business, but there can’t be a business without the idea. So we asked folks who’ve built wonderful businesses to tell us about how they came up with the idea in the first place.

Rachel Kassinger | Co-Founder

The idea for Twinnks stemmed from one of our biggest wardrobe pet peeves: the visible (bra) cup lines. Or as we call it, the VCL. One day in 2016, we were talking on the phone and as I was changing outfits because the lines were showing through my shirt, I told Rebecca they should make a bra with an undershirt like material that extends above the cups to smooth out the lines—just as an undershirt or cami would. Rebecca informed me that I had told her that idea 100 times & she agreed, it would be epic. Read more>>

Autumn/Draven Foreman/Henderson | Personal Trainer & Financial Advisor

One day we were on the phone – 7/20/2020 to be exact, and we were having a casual conversation. Draven was haring how he was tired of going through the motions of everyday life. He was overwhelmed with the sense of just wanting more out of life and he was ready to go after everything that God promised him. We always had these type of heart to hearts, so I too began to share what was laying heavy on my heart. I’d just been fired from a small technology company and was navigating being a self-employed personal trainer which I’ve been doing for the past six years. Read more>>

Givenchy Royal | Record Label, CEO

I wanted to be the liaison between independent record labels and accounting agencies. I ended up deciding to create my own record label. Read more>>