We had the good fortune of connecting with Shawntae Hazewood and we’ve shared our conversation below.

Hi Shawntae, what was your thought process behind starting your own business?
I created Inner U Beauty to offer natural skincare free from toxins, dyes, and irritants. After struggling with breakouts from over-the-counter products, I began making my own skincare at home. What started as a personal project soon grew when family and friends asked for products, leading to the creation of Inner U Beauty.
In 2024, I launched Seaside Pure Essentials, a luxury skincare brand and sister company to Inner U Beauty. It offers a Cali-inspired line of natural products for tweens, babies, and soon, pets. I also opened a storefront at Painted Tree in Buford, GA, where customers can shop in person seven days a week.
My goal is to continue growing, offering luxurious products that enhance every aspect of life. I’m excited to see what the future holds!

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I’ve always wanted a career where I could help others, and it brings me so much joy to see people happy and succeeding. I truly believe my purpose is to bring people together, offer support, and encourage them on their personal journeys. These values were instilled in me by my dad, who was always full of wisdom and philosophical advice. No matter the situation, he had a proverb or piece of guidance to share, and his calming spirit always put me at ease.

My brand, Inner U Beauty, represents positivity, growth, and the belief that true beauty comes from within while achieving health and beauty on the outside. Creating products that make people feel good is both my passion and my art. I’m constantly developing new recipes and products to help others feel their best.

Whether in my role as a Human Resources professional or through my business, helping others is at the heart of everything I do. It’s my passion, my purpose, and what drives me every day.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My best friend and I can have a great time anywhere. We don’t over-plan when we go out; we just go with the flow and see where the day or night takes us. We love choosing cities neither of us has been to before, booking a place to stay, and then exploring the town. Being foodies, we always chat with locals to find the best spots to eat and drink, and from there, the adventure just takes off! Another aspect of our friendship is that when life gets busy and we don’t talk for periods of time, we can always come back and start where we left off.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to give a heartfelt shoutout to my late father, who taught me the value of hard work, dedication, and following my heart. His wisdom and guidance continue to echo in my life, reminding me to persevere through both my successes and failures. His voice is a constant source of strength, encouraging me to never give up and to cherish the journey, no matter where it leads. My parents have both been incremental in my upbringing and I thank them for all they have done and sacrifices they’ve made.

Website: https://www.mytruebutterflyeffect.com

Instagram: Inner_U_Beauty

Facebook: Inner_U_Beauty

Other: IG: Seaside_Pure_Essentials
TikTok: Seaside_Pure_Essentials

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