Meet Nzinga Shaw | President & CEO, Attack the Glass, LLC

We had the good fortune of connecting with Nzinga Shaw and we’ve shared our conversation below.

Hi Nzinga, can you walk us through the thought-process of starting your business?
The genesis of Attack the Glass, LLC was born out of a profound belief in the transformative power of diversity and the recognition that fostering an inclusive environment is not only a moral imperative but also a strategic advantage for individuals and organizations. As the founder, my thought process behind starting this organization was grounded in a vision to create a platform that goes beyond conventional approaches to diversity, offering a comprehensive set of tools and strategies to propel meaningful change.

The name “Attack the Glass” embodies the proactive and assertive stance we take in addressing diversity challenges. Like a team relentlessly pursuing rebounds on the basketball court, our mission is to relentlessly pursue diversity and inclusion, breaking down barriers and overcoming obstacles.

Attack the Glass serves as a vehicle for advancing diversity through a multifaceted approach. We recognize that true inclusivity requires more than surface-level efforts; it demands a comprehensive strategy that addresses various aspects of organizational culture and personal development. Our initiatives include offering educational tools, facilitating training sessions, providing executive coaching, and identifying untapped talent.

Educational tools form the foundation of our approach, equipping individuals and organizations with the knowledge and understanding needed to navigate the complexities of diversity. Through curated content, workshops, and resources, we aim to broaden perspectives and cultivate a culture of continuous learning.

Our training sessions are designed to be interactive, engaging, and tailored to the unique needs of each client. By fostering open dialogues and providing practical tools, we empower participants to navigate diversity challenges with confidence, empathy, and cultural competence.

Executive coaching is a key component of our strategy, recognizing that leadership plays a pivotal role in shaping organizational culture. Our coaching services are designed to guide leaders in embracing inclusive practices, fostering diversity in decision-making, and cultivating environments where all voices are heard and valued.

Identifying untapped talent is a commitment to recognizing and nurturing the diverse skills and perspectives that may go unnoticed in traditional talent pipelines. We believe that every individual brings a unique set of experiences and strengths, and by identifying and promoting untapped talent, we contribute to building more dynamic and innovative teams.

Through these initiatives, Attack the Glass aims to empower individuals and organizations to embrace diversity as a cornerstone for realizing their full potential. The positive impact of diversity on personal and organizational growth is a central theme in our philosophy. Our experiences leading this organization have provided a firsthand understanding of the intricate intersections of diversity and the profound influence it can have on fostering creativity, driving innovation, and enhancing overall well-being.

In essence, Attack the Glass was founded on the belief that diversity is not merely a checkbox or a compliance requirement but a catalyst for positive change and sustainable success. We remain committed to advancing diversity, inclusion, and equity, and we look forward to continuing our journey of empowerment and transformation with individuals and organizations that share our vision.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I bring a unique set of experiences and a steadfast commitment to enhancing diversity, inclusion, and equity efforts. My journey, shaped by my role as the President & CEO of Attack the Glass LLC, an organization founded with a mission to amplify dimensions of diversity across every facet of the human experience, has instilled in me the values and skills necessary to contribute meaningfully to a diverse academic community.

My commitment to diversity, equity, and inclusion (DEI) is evident in the very fabric of my professional and academic life. Attack the Glass LLC, serves as a vehicle for advancing diversity by offering educational tools, facilitating training sessions, providing executive coaching, and identifying untapped talent. Through these initiatives, we aim to empower individuals and organizations to embrace diversity as a cornerstone for realizing their full potential. My experiences leading this organization have fostered a deep understanding of the intricate intersections of diversity and the positive impact it can have on personal and organizational growth.

In my role as an Adjunct Professor at Fisk University and as a member of the Board of Trustees, I have actively contributed to the creation of curriculum for the University’s DEI Center of Excellence and the John R. Lewis Social Justice Institute. These experiences have allowed me to engage with diverse perspectives, fostering an environment that promotes dialogue, understanding, and cultural competence.

My extensive career as a C-suite executive further reflects my dedication to DEI principles. Notably, I am recognized for pioneering DEI work with the NBA’s Atlanta Hawks, where I launched the MOSAIC symposium, making the Hawks the first professional sports team to celebrate the LGBTQ community. Serving as the first Chief DEI Officer at prominent organizations like Edelman, Starbucks, Marsh McLennan, and the National Basketball Association, I have garnered a wealth of hands-on experience spanning human capital management, change and crisis management, talent acquisition, organizational and strategic planning, branding, and community engagement.

My recognition with numerous “40 Under 40” awards from prominent organizations attests to my impact in the field of DEI. These accolades from Sports Business Journal, Atlanta Business Chronicle, The Network Journal, and PR Week reflect not only personal achievements but also a broader acknowledgment of the importance of diversity in various sectors.

In addition to my professional endeavors, I actively contribute to fostering diversity through my roles on the Board of Trustees at Fisk University, Board of Directors at ColorComm, and involvement with the Veritas School of Social Sciences and Arctos Sports Partners. Appointed by 39th United States President Jimmy Carter, I served a six-year term on the Board of Councilors of The Carter Center, further emphasizing my commitment to social justice and inclusivity.

My academic journey, marked by a master’s degree from the University of Pennsylvania and a bachelor’s degree from Spelman College, showcases a commitment to excellence and diversity in education. As a study abroad scholar at Oxford University in the United Kingdom, I embraced the opportunity to engage with global perspectives.

In conclusion, my experiences and accomplishments reflect not only a commitment to diversity and inclusion but a demonstrated ability to effect change.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Here’s a week-long itinerary showing my best friend the best time in Atlanta, highlighting a mix of cultural experiences, delicious cuisine, and exciting activities:

Day 1: Explore Downtown Atlanta

Morning: Start the day with a visit to the historic Martin Luther King Jr. National Historic Site and King Center.
Lunch: Grab lunch at Sweet Auburn Curb Market, offering a variety of local eats.
Afternoon: Explore the Georgia Aquarium, one of the largest aquariums in the world.
Evening: Head to Centennial Olympic Park, stroll around and enjoy the beautiful fountains. Have dinner at a downtown restaurant like Der Biergarten for a unique experience.

Day 2: Art and History

Morning: Visit the High Museum of Art to explore a diverse collection of art, including works by renowned artists.
Lunch: Try local flavors at Ponce City Market, a vibrant mixed-use development.
Afternoon: Tour the Atlanta History Center to delve into the city’s rich history.
Evening: Explore the trendy Virginia-Highland neighborhood for dinner at Murphy’s, known for its delicious American cuisine.

Day 3: Nature and Relaxation

Morning: Take a morning stroll through the Atlanta Botanical Garden.
Lunch: Head to Piedmont Park for a picnic or try a nearby eatery like Park Tavern.
Afternoon: Visit the Atlanta BeltLine for a leisurely walk or bike ride.
Evening: Enjoy dinner in Inman Park, known for its diverse culinary scene.

Day 4: Neighborhood Vibes

Morning: Visit Little Five Points for eclectic shops, street art, and a bohemian atmosphere.
Lunch: Try The Vortex Bar & Grill, a local favorite for burgers.
Afternoon: Explore the Krog Street Market and the surrounding BeltLine Eastside Trail.
Evening: Experience the vibrant nightlife in the Edgewood Avenue nightlife district.

Day 5: Sports and Entertainment

Morning: Take a tour of the Mercedes-Benz Stadium, home to the Atlanta Falcons and Atlanta United FC.
Lunch: Enjoy a meal at The Optimist, a seafood-focused restaurant.
Afternoon: Catch a game or event at State Farm Arena.
Evening: Explore the nightlife in the nearby Castleberry Hill neighborhood.

Day 6: Day Trip to Stone Mountain

Morning: Take a short drive to Stone Mountain Park for hiking, cable car rides, and scenic views.
Lunch: Picnic within the park or try a local eatery.
Afternoon: Explore the attractions within Stone Mountain Park.
Evening: Head back to Atlanta and dine in Decatur, a charming suburb with a diverse culinary scene.

Day 7: Shopping and Farewell

Morning: Spend the morning shopping at the upscale Lenox Square Mall.
Lunch: Enjoy lunch at The Cheesecake Factory or another Lenox Square restaurant.
Afternoon: Explore the nearby Phipps Plaza for more shopping.
Evening: Have a farewell dinner at The Sun Dial Restaurant, offering panoramic views of the city.
This itinerary provides a mix of Atlanta’s rich history, cultural attractions, outdoor experiences, and vibrant neighborhoods, ensuring your best friend has an unforgettable week in the city.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
In acknowledging the journey and successes that have shaped my life, I want to express heartfelt gratitude to the numerous individuals, mentors, and sources of inspiration that have played pivotal roles in my growth and achievements. One standout contributor deserving of special recognition is Tara Jaye Frank, and her impactful book, “The Waymakers.”

Tara Jaye Frank’s “The Waymakers” has been a guiding light, offering profound insights and empowering wisdom that has influenced my approach to leadership, diversity, and personal development. The book’s transformative messages on resilience, purpose, and the capacity for positive change have resonated deeply with me, shaping my perspectives and actions in both professional and personal spheres.

“The Waymakers” is more than a book; it is a roadmap for those seeking to make meaningful contributions and lead with purpose. Tara Jaye Frank’s words have been a source of motivation, providing guidance on navigating challenges, embracing diversity, and fostering inclusive leadership. Through her thought-provoking ideas, Frank has encouraged me to reflect on my own journey, recognize the importance of diversity, and appreciate the collective efforts that contribute to success.

I extend my sincere appreciation to Tara Jaye Frank for her dedication to empowering individuals and organizations through her insightful work. Her impact extends beyond the pages of “The Waymakers,” influencing my mindset and actions as I navigate the complexities of leadership, diversity, and inclusion.

Additionally, I want to express gratitude to the broader community of mentors, supporters, and loved ones who have shaped my path. Their efforts, support, mentorship, love, and encouragement have been invaluable in fueling my aspirations and accomplishments. It is through these collective influences that I have been inspired to amplify dimensions of diversity, both personally and through my work with Attack the Glass.

In dedicating this shoutout, I acknowledge that success is a collaborative effort, and it is essential to recognize and appreciate those who contribute to the tapestry of our stories. Tara Jaye Frank and “The Waymakers” hold a special place in my journey, symbolizing the transformative power of guidance and inspiration.

Website: www.attacktheglassllc.com

Linkedin: https://www.linkedin.com/in/nzinga-%E2%80%9Czing%E2%80%9D-shaw-32319653/