We asked experts from a broad range of industries to open up to us about things they know about their industry but that we probably don’t and we’ve shared some of those responses below.

Kasper Park | Artist & CEO

I feel like people don’t know the teams behind the artist that are likely to be present. The teams don’t have to be big but, most likely, an artist did not create something inside a vacuum. More things are collaborations than we give them credit for. Knowing this, it can be easier to appreciate every artist and their perspective and inspire to create your own perspective. Read more>>

George Holliday | Music Producer, Founder & Sound Strategist

Every brand should be utilising a Sonic Strategy as well as a visual strategy (social media, TV Advertising etc.). We are living in a world where Sound is becoming more and more dominant. Think podcasts, products with sounds, smart speakers, Apps, TikTok… the list goes on however our lives are constantly immersed and enhanced by sound, yet most brands still don’t maximise the opportunity to connect with customers and build that recognition and trust. I bet you can whistle me the McDonald’s sound, but have no idea what Burger King’s sound is…. This is the main thing about my industry that most people don’t think about on a daily, and i’m excited to be part of the change! Read more>>

Sheetal Story | Psychic Medium, Professional Astrologer, Grief Support Counsellor and Law of Attraction Coach

Spiritual advisors have been around for longer than organized religion. But somewhere along the way, we have received a bad rap.

We are often the support that people turn to when they are in grief or uncertainty. Read more>>