We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Matthew Braman, LCSW | Founder & CEO / Therapist

My family. I’m an imperfect husband, new dad, and new small business owner. I started my solo private practice after working several years in criminal justice and juvenile justice rehabilitation programs, an outpatient community mental health agency, an inpatient adolescent crisis stabilization unit, and a group private practice. I wanted to build my dream mental health practice, and make my business work for my family instead of the other way around. Now, I have more flexibility as a small business owner that allows me to show up and be more present with my son and my wife. This is what matters most to me in life – spending quality time with my family – and it also allows me to show up and be more present with my clients as I work to empower their verve. Read more>>

ANTHONY FINCH | Cognac Blac & Family man

Controlling ones mindset is the main principle I follow. This is important to me because our thoughts consistently changes. Whatever we allow to control our thought process will control how with function in life. If we constantly find problems in our daily life, it will hinder us from growth or success. Read more>>

Cary-Ann Thomas | Podcaster, Speaker, Small Business Owner, Active Duty Military SNCO

Hard work is by far one of the things I value the most. There is no shortcut to success, and if you get a hand out expect an even higher payback. Working hard on the menial tasks will help you develop the work ethic to be able to handle increased responsibility when it comes…and it will come! Work hard for what you want even when you don’t see the results immediately, continue to show up and grind. Read more>>