We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Monique Overstreet MA, LPC | Therapist, Purpose Coach & Public speaker

The foundational principles that underpinned the establishment of “Moknowledge LLC” were centered around Knowledge, Truth, and Resilience. I firmly contend that awareness and understanding serve as catalysts for fostering both acceptance and comprehension. A key message I aim to convey globally revolves around the notion of “Reciprocal Acceptance.” Essentially, my goal is to extend acceptance to others in the manner that I would desire for myself. This perspective has evolved from my observations during my upbringing, where I witnessed the profound lengths that individuals, including myself, would go to seek acceptance from others yet failing to “accept”…including ourselves and our own truths. We have a hard time accepting what we cannot comprehend. Also let’s not get it misconstrued, I can accept you for who and where you are while still upholding my boundaries and standards to protect myself. As humans, we are amazingly resilient. When we feel accepted and understood it removes so many barriers. Stand boldly in your truth once you have accepted it for yourself and watch how your life transforms. Read more>>

Rodolfo Delgado | Ai and Tech Enthusiast, and founder of a PropTech Startup

The principle that resonates with me the most is transparency. In a world saturated with information and yet plagued by misinformation, transparency stands out as a beacon of trust and authenticity. Whether in personal relationships, business dealings, or the digital content we consume daily, the value of transparency is immutable. It builds trust, fosters clear communication, and creates an environment where creativity and innovation can flourish. As the CEO of Replay Listings, a platform dedicated to revolutionizing real estate through honest and transparent listings, I’ve witnessed firsthand the transformative power of transparency. It not only empowers consumers to make informed decisions but also challenges industries to elevate their standards and practices. Read more>>

Shelby Ann Photo | Photographer

My main core value as a photographer is connection. Staying true to my values within my photography career and personal life is something that has become vital to running my business in a way that is reflective of who I am. By putting connection at the core of my business I am always going to put the relationship in front of my camera first, always. I strive to create an comfortable space of encouraging the connection in front of my lens to unfold and interact in an organic way and then I go from there. I want my clients to see themselves in their final images. Not a list of trendy poses or a forced smile but a genuine look into their season of life. Read more>>

Jah & Mars Schaffer & Woods | Tacopreneurs

The most important principle to us and our business is the ability to bring joy. We care about the experience that people have when they visit us, it brings shared joy that bridges into our other values, such as; sustainability, quality and affordable food. We truly value people and we want people to feel seen when they are with us, regardless of ethnicity, financial status, physical ability, or humor processing capability. Read more>>