We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Sophia O’Neal | Agency Owner & Chief Brand Builder at Ignore No More

I am a firm believer that Graciousness is undervalued in business. It’s been two years of pandemic craziness – we are all tired, overwhelmed, and working a lot. I work to approach situations with kindness and consideration, expecting the best. It’s completely changed my outlook from a sales mentality to a service one. Plus paying people on time and in full! That sounds so basic but in the world of agencies and freelancers that it’s not always the case. Read more>>

PLU5ONE | Musical Duo, Event Coordinators, Creative Directors

One of our most important principles happens to be some advice given to us by one of our largest musical inspirations and favorite DJ duos; Ship Wrek. After one of their shows in Florida, we had an opportunity to meet Tripp and Collin and they told us to “work hard, and people will notice.” Working hard for us has been making sacrifices that others typically aren’t willing to make. Read more>>

Joey Adeoye | Program Manager & Non-Profit Founder

The value that matters to me the most is something I had to learn on my own; which is to always feel uncomfortable. When you get too comfortable, you begin to move with complacency, which in some cases does more harm than good. When you operate in an uncomfortable space, you either learn or you’re either forced to grow because your natural reaction is get back to a place of comfort. Read more>>

Allie Martocci | Singer/Songwriter

There are tons values and principles that are so deeply important to me but one that I’d say matters most to me is authenticity. Staying true to yourself seems so simple but it is never as easy as it sounds especially when others encourage you to change yourself. In today’s world, being unapologetically yourself can be super controversial so I really admire anyone who can do that despite the pressure to fit in. Read more>>