In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Josh Atwood | Auto Detailer

I think accurately setting expectations and being able to reliably deliver on your sales process promises is huge. Of course we always hone our craft as we go but I look at a lot of people in this business and it seems like they jump in trying to cash in on a market without being really ready and end up taking some pretty big risks when it comes to dealing with peoples material property and investments. I think services are in many ways very commoditized and if you aren’t setting yourself apart through your core values, you’re going to yank yourself before you know it. Read more>>

Chandra Abbott | Neuroscientist+ Yoga Instructor + Wellness Advocate

Authenticity. Above all, I aim to be authentic. You can be smart, you can be kind, you can even be rich but if you don’t show up as your true self it won’t matter. In my yoga practice, I aim to show up authentically each time I approach the mat. It’s my mission to encourage others, to give others space to do the same. If I make a mistake, I own it. If I don’t know something I admit it and seek to learn it, if I don’t have the capacity to do something, I express it. When we give ourselves permission to be our true authentic self, that’s when we are really at peace- when we are free. Read more>>

Maria Daniela Escobar | Operations Manager

My personal and professional lives are guided by the value of ethics, which is what matters most to me. I value ethics because it’s what makes the world a better place through the choices we make. Business, for example, benefits from ethical leadership as a principal value because it shapes the company’s culture and thereby influences its employees. In my personal life it helps me make the best decisions, and as a result of those decisions is that I am in the place I am right now. Read more>>