We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Victoria V. Carlton | Founder & Account Executive

Leading with compassion, no matter professional or personal, is the most important value to me. It’s simple. It’s all about taking the time to understand other people’s perspectives. If you can change your perspective in every situation, you can foster happiness and success in not only your life but those around you. Read more>>

Keyondra Garvin | Intimate Event Space Owner

Providing outstanding customer service is a principle that matters the most to me. I am a southern girl at heart and was always taught to treat people how I wanted to be treated. It all begins in the greeting and ensuring people feel comfortable with you. People could spend their money anywhere but they want to trust that the people they are interacting with has a caring spirit. Read more>>

Jonathan R. Parker | Speaker | Author | Coach

“When we strive to become better than we are, everything around us becomes better too.” —Paulo Coelho, The Alchemist This is one of those quotes that I say all the time, and drives me to not only improve myself but guide others on their own journey. My specific expertise is in communication and conversation, and how that impacts people’s live personally and professionally. I truly believe that if people “Knew Themselves” deeper, better, and truer than they would be able to unlock their potential as humans and also be known from meaningful and impactful conversations. Read more>>