We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Hannah Pniewski | Actor, Coach, Consultant & Visual Artist

Balance. It’s not my natural mode and that is why it’s so important. I have to work on it, and when I do that makes all the difference. I have a tendency to lean in, wayyyyy in. I’m very work-driven and can go too far trying to prove myself. Over the last few years, I’ve learned my true value. It’s not in being the best or working the hardest. My value comes from just being a good person everyday, getting out of bed and making an effort. I have to balance out my work-drive with play and fun and, most importantly for me, peace. Read more>>

Marica Chisolm | Worship Leader, Gospel artist and spreader of good news

Being kind and loving the people that I come in contact with genuinely and purely. These past 2 years have shown us that love really is a principle that we must show EVERY day! Read more>>

Courtney Williams | Supermom & Artist

Evolve or Revolve is a huge core principle for me. Everyday, I strive to grow more , to learn more, to make changes regardless of how big or small. I want everyday to be a little bit better than the day before and I am genuinely thankful for each day regardless if the day was successful or not. Read more>>

Kareem Lawrence | General Manager Extraordinaire; I will fix your club

Hard Work matter the most to you. At times in life you might not be the most talented, you might not have certain advantages or opportunities another person might but hard work will always shine through. Outwork them all. Hard work beats talent when talent does not work hard Read more>>