We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Doyin Adebogun, Pharm D, M.B.A | Serial Entrepreneur and Founder of African Buiness Club (ABC)

Most important value to me is the concept of FAMILY. Personally I love my family, and that’s including friends that have become family. This is why we have created the African Business Club Financial Community as a platform to build and learn together as a family Read more>>

Tarsys Loayza | Tarsys Loayza Roys Sonrisa Perfecta Dental

Before starting my business and creating my brand, I was a young woman with many dreams and expectations to fulfill, but I was always clear that I could fulfill my goals and I always had a winning thought. Read more>>

Camden West | Singer/Songwriter

The value or principle that matters most to me, would be to always “follow my truth”. If I follow who I truly am, I believe that everything falls into place. Keeping true to your art and yourself, will always make you the happiest version of yourself. Read more>>

Joy “Jahbee” Warren | Musician, Author & Entrepreneur

Integrity matters the most to me. It’s a building block for everything else in life. The seeds we sow in every form come back up to either bless or curse our lives, and I want to be a person that’s the same in the light and in the dark; a person who means what they say, and says what they mean. When you live like that you incur favor from God and man. Read more>>

Adreinne Gilbert | Personal Trainer

Staying true to yourself is a valuable principle; I live by. It is important to know why you want to do something and as a trainer it it important to teach client’s this principle. As a trainer, it is important to teach clients this same value. The fitness industry always has a new trend diet, and sometimes clients may want to try it. But, as their trainer, I have to explain the importance of sticking to what you know, and most of the trend diets are not sustainable long term. Read more>>