We had the good fortune of connecting with Tiana & Mellani Madden and we’ve shared our conversation below.
Hi Tiana & Mellani, how did you come up with the idea for your business?
In 2019, I decided that I wanted to create a business for Mellani (Mell Chanell) so that we could start adding money to her college fund. We decided to create her own natural lip balm business because I have always had an interest in natural products. From there, we researched the best natural products to use to create “Mell Chanell Fabulous Lip Balm”. Since then, Mell Chanell’s business has evolved to “Mell Chanell Fabulous Collection” that now includes natural lip balm, inspirational necklaces and keychains and hair products like headbands and scrunchies.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Many people may not know but we started this journey off as just a mother and daughter duo that wanted to spread joy and laughs on social media. We named ourselves Lady T & Mell Chanell and we would create and share funny videos of us dancing or doing skits. Because we are both so creative, creating Mell Chanell Fabulous lip Balm business was easy for us. We believe that our creativity is what sets us apart from others. We get so excited thinking of ways to creatively market and evolve Mell Chanell’s brand. I wish that we could say it’s always been easy but like most entrepreneurs, we’ve faced a few challenges along the way after Covid hit. We went through a really slow period because of the uncertainty of what would happen next and that’s understandable. We are just now starting to overcome those challenges by doing what we do best; which is spreading joy and laughter through videos. We know that sales will pick back up but right now the world just needs a little joy. A few lessons we have learned along the way is to NEVER GIVE UP! No matter what we keep going because we have faith that God will take care of all our worries. As long as we do good things and put in the work, he will make sure we get everything that our hearts desire. Faith and perseverance are the biggest parts of our story and the Mell Chanell brand.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We love learning and going places with beautiful sceneries around Georgia. Some fun and interesting places to check out are the Coca-Cola Space Science Center, Oxbow Meadows Environmental Learning Center, and The National Infantry Museum in Columbus, GA. Also The Georgia Aquarium and High Art Museum in Atlanta. When it comes to food Zoe’s Kitchen, Chipotle, and Juicy Crab are some our favorite places to visit. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Mell Chanell has received so much support on her entrepreneurial journey and we are forever grateful for it! If we had to shoutout just one person who really helped increased the reach of Mell Chanell’s business, it would be Ms. Tabitha Brown! We actually refer to her as “Auntie Tab” in our home because of her spirit and our gratefulness for her using her platform to help business owners. Mell Chanell Fabulous Lip Balm was reviewed on her Facebook live show, “Very Good Mondays” in February 2020. Two weeks after that live review, we completely sold out of Mell Chanell Fabulous Lip Balm!
MADD ORIGINAL, LLC