Meet The Creative Voice (TCV Agency) | Atlanta’s Fastest Growing Branding, Marketing and Design Agency.

We had the good fortune of connecting with The Creative Voice (TCV Agency) and we’ve shared our conversation below.

Hi The Creative Voice, is your business focused on helping the community? If so, how?
Krupal:

Our mission is to help at least 1000 individuals quit their job and realize their dreams through entrepreneurship.

Why?

Because entrepreneurs are igniters of social and political change. And we as a society are in desperate need of change now more than ever before.

Starting and growing a business is overwhelming and nerve-wracking. That’s often because we don’t have a clear idea of what needs to be done.

Jen:

The reason we don’t have a clear idea is often because we are taught nothing about business, finances, or even running a household. In the home and socially, it is an impolite topic and parents usually keep finances from the children to not worry them and in the idea of parental authority– ”It’s none of your business”.

My eldest wanted many toys, so I explained how toys were equal to hours Mommy needed to work more. My middle child practiced filling out deposit slips, when I went to the bank, and writing out checks for me to sign. My youngest couldn’t get decimals until I pointed out dollars and cents, and they proved they understood entirely by taking me to Starbucks with change they had saved in their sock drawer.

It seems intuitive that math and finance would go hand in hand in school lessons, and it is silly that math is all done in black and white and 2 dimensions. Math is quite tangible in real life, and the numbers are only a language, like texting or like emojis—symbols of what one already knows. Our children are expected to learn the language while knowing nothing of what the symbols represent. Without real world practice, Latin died.

Krupal:

Absolutely. We have made the subject of finance so foreign and strange by a lack of familiarity that most US Americans dread and struggle at filing their own tax return. The subject of money is not taught in the schools in any part of the world and that’s disheartening.

For example, if you go to a bank to borrow money for starting a business, they won’t ask for your marksheets, they’ll ask for your financials. But unfortunately, most people don’t know what powerful balance sheet, cash flow or income statement looks like.

To make this whole issue worse, there are self-proclaimed experts and gurus everywhere offering to rescue you with superficial promises of success.

But all it does is that it drowns you in a pool of maybes, wondering and second-guessing:

“Maybe I should start a blog?

Build a personal brand?

Broadcast my whole fricking life on TikTok and Insta?

Run some ads?

Spend $5k on a logo?

Sell my soul to run a pyramid scheme?” etc.

And all these choices pull you in a thousand different directions ripping you into a kazillion pieces while you are still worried about where your next customer will come from and how will you continue supporting your family and employees.

At TCV, we cut this gordian knot and make the process of starting and growing a business a lot quicker, easier, fun and predictable.

In fact, we make much of this information available for free. Anyone can go to our website (www.tcv.agency) and access our 7-figure business blueprint called “The Business Catalyst”.

It’s 4-hours of HD video content along with printable templates that would push your business forward. A start up or small business that uses our principles and templates will achieve more in months than their competitors will in 2-3 years.

We also help people take control over the story of their lives and to govern their narrative on social media and internet to create an impeccable brand and customer loyalty that turns their products and services into unstoppable forces of change for betterment.

Jen:

Brand loyalty is a more powerful determiner of what we’ll purchase than is the product itself.

Krupal:

We all know the power of social media but at the same time most of us hesitate to wield this power that’s available at our fingertips. And we believe there are three main reasons for this.

These we call the three gatekeepers of online success:

!. The first and most obvious one is the lack of certainty,

2. The second gatekeeper is the negative propaganda created around social media

3. The third gatekeeper is the plain and old-fashioned fear of being oneself.

While all know the power of a strong online there’s still a scepticism surrounding the whole idea of building a business online. This is either created by the mainstream media or by a simple lack of clear perception.

And we are constantly bombarded with news articles that create a negative image of digital technologies such as “How social media is addictive?”, “How it’s unreal”, posts on concerns regarding “Privacy” etc.

While some of the above concerns might be true running away from the Internet is not a wise choice. For as much as one would like there’s no going back from this. We are already living in a mixed reality.

I wake up, run my morning routine and grab a coffee to join a meeting online where I help a fellow business owner double his sales, satisfied with my advice he hits a button on his iPhone and there I have money in my bank account then I open Domino’s app on my phone and in less than 30 minutes a delivery chap knocks my door with a delicious pizza in hand.

I am sharing this to expand your mental paradigm. Ponder on this example and you’ll realise that any attempts to make a distinction between real and virtual will only impoverish one’s experience of life and limit our personal freedom. And this is equally true for all of us.

Whether you are a coffee barista, a dentist, a chef, a mechanic or a digital marketer and influencer if you’re nowhere to be found on the internet you simple don’t exist for millions of amazing people who might fall in love with who you truly if they just knew that you existed.

But if you’re out of sight then you’re simply out of their mind. Whether you want to sell your goods and services or want to spread a humanitarian message and grow your influence the first thing you need is people’s attention. And that’s what internet provides. That’s why some of these so-called dumb apps on your phone such as YouTube, Facebook, TikTok are worth billions with a big “B”.

And even if you don’t have an online presence there’s always an online conversation going on if not directly about you then about your industry, neighbourhood and competition. People are talking, leaving comments and feedbacks and if you’re absent from this conversation your reputation and brand at the mercy of fate and other people’s good will!

Jen:

At ‘The Creative Voice’ we actuate the client’s participation in the ongoing conversation about their own company because the conversation continues whether they participate in it or not—online and word of mouth, and, for a few reasons people are reluctant to jump in.

They come to the party, but hesitate to begin a conversation, don’t fully listen to others, make defensive comments toward contentious people who are distracting from the people actually interested, or don’t pick up the call the day after. They may be busy posting one sided expressions to reflect the image they want for the company, but people can have in depth conversation here, and things evolve.

You’re either part of that or you aren’t, and it’s the front edge crowd that has its finger on the pulse of pivoting in real time. This is a meeting you don’t want to miss.

People are unwilling, afraid, or “anxious” to just have an easy, honest conversation. I think they know they are genuine, but when they are talking in the voice of their business, they have imposter’s syndrome. They feel like they have something to hide, but tricking clients isn’t really what people with a good business idea want to do.

They may not even read the feedback from actual viewers, listeners, readers, CUSTOMERS. Customers are telling you the truth that’s invaluable. It is invaluable indeed. It’s worth what you would have to pay for a large marketing survey to be run.

People, knowing they want to have a social media presence may start a conversation and present helpful ideas, listen to input from customers and peers, and say “we should do this sometime,” but then not call in the morning.

This experience is one of the craziest—You’ve educated and realized a customer whose needs fit your skill sets and then you provide them with no chance of really engaging with a live person. It is one of the most negative experiences described of online presence. Searching for contact information, trying to interact with a bot which keeps repeating makes steam blow out my ears, despite breath practice. I hate it so much that I won’t deal with a company if I cannot reach them via contact information.

Krupal:

3 factors to successful social media interaction for a company are:

1. Being Noticed

Being Noticed is about being a unicorn and not a chameleon, and the way you do it is by finding your true innermost voice and projecting it out with a Lion’s ROAR.

Jen:

Why not a lamb’s roar? [laughing]

Krupal:

I think it must be bold to be noticed otherwise it’s like a vanilla ad copy. It doesn’t create the traction and wastes valuable resources. That’s why I compared it to a Lion’s or Lionesses’ roar, but that doesn’t mean a calm voice doesn’t have power.

Jen, this question reminds me of calm but powerful voice of Rosa Parks. Her simple refusal to stand up ignited the fuse for transformation which might not have been possible by any other means. She simply seized on a Truth and boldly stood behind it or should I say sat behind it.

As St. Augustine said: “The truth is like a lion; you don’t have to defend it. Let it loose; it will defend itself.”. Sometimes a calm voice can silence the loudest scream because the Truth itself will roar like a lion, but the voice itself must be authentic.

While a lion’s roar is authentic expression of a lion, a peacock doesn’t need to roar but simply spread its wings for the world to admire. So, it’s important that you discover your creative voice first.

This leads us to the second aspect of building a strong online presence.

2. Being Remembered

As Giorgio Armani once said: “Elegance is not about being noticed, it’s about being remembered.”

When you’re being your authentic self, it is possible to attract the right people who would fall in love with who you truly are.

And since no two individuals are exactly the same, being your authentic self, makes you unforgettable.

3. Being Accessible

Being accessible means being available for your fans and customers.

Imagine your friends coming and telling you they had “the best vegan burger ever” and this is a place you must try even if you are not vegan or vegetarian because it was so freaking good. And then you go on internet and see it has great reviews and people have shared great stories about their experience. So, you decide to call them for home delivery, but no one answers. You then try visiting them next day coming back from work, taking a 30 min detour only to find the shop’s closed.

This is exactly how your customer’s feel when they call, email or text you or contact you on social media only to meet their disappointment or sometimes worse an automated and irrational response.

Now this doesn’t mean that you must be stuck to your phone 24 x 7 but you can always get back in due time. And trust me when you do most people jump with joy like a child. If not physically then in their heart because most people have had so many terrible experiences.

This is exactly what Jen pointed out earlier. A lot of companies would spend thousands of dollars to create an online presence but when you contact them to ask a question or buy something often there’s no reply not even an automated response that they’ll get back to you in due time.

Jen:

Once your eyes are opened to these facts, you’ll never see the world the same way. And that’s ultimately what we do at TCV. We enlighten and educate people!

Krupal:

Business expert Peter Drucker once said that “Culture eats Strategy for Breakfast”.

Jen:

We strongly agree on this and that’s why we constantly strive to create a culture where we resolve the timeless conflict between work and life once and forever. So that work and life are interwoven, as Integral in experience as in necessity.

This you’ll notice in the way we work and the way our team members interact with each other. We want to change the way we perceive work-life balance by restoring what we call humane and soulful interaction at work. And we hope that it inspires other companies and businesses to do the same, especially in light of the Great Exit!

So, these are the three major ways we help the community and make the world a better place.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Krupal:

What sets us apart is twofold. First is technical and second is psychological.

The first thing that sets us apart is our Strategic approach to design. This approach is culturally engrained within our organisation. Strategy separates a vendor from a consultant. And we are strategic partners to any business we work with. Poor strategy or lack thereof could cause even the most well-funded project to self-sabotage. This is because there’s often a strategic gap between business goals and creative execution!

Using strategy, we integrate four key aspects of a business:

1. Business Goals

2. User Challenges

3. User Experience

4. Creative Brand Voice

This helps us delight the users and maximise gains for the business owners. Furthermore, this strategic approach reduces risks for our clients in constantly changing economy.

Innovation is often the result of the ability to place small and safe bets and learn and pivot from each experience rather than waiting for delayed perfection.

This is what separates ‘Strategy’ from ‘Planning’. The co-founder of LinkedIn captures this distinction beautifully in the quote below:

“An entrepreneur is someone who jumps off a cliff and builds a plane on the way down”

– Reid Hoffman

The second bit that sets us apart is the psychological aspect. We are not just branding, marketing and design agency, we also work as consultants and coaches to the business owners.

We have found that many business owners struggle with poor beliefs about money or life in general. And stops some of the most talented and hardworking people from achieving their dreams.

So, besides helping a business on a technical and strategic level we often find ourselves as business therapists calmly listening to the clients and removing psychological roadblocks to Success.

I don’t see any other organisation in world doing exactly what we do because we have arrived at this approach through time, persistence and experience of working with clients on six continents and having team members on three. That makes us one of the fastest-growing branding, marketing and design agencies in Atlanta. But this is just our first baby step. I really don’t feel like much has been achieved for I would want to see us help a thousand individuals build and grow their own business. So, I’d say we are just starting out. Aren’t we Jen?

Jen:

Yes, but the way we got here is by never even considering the list of obstacles.

The things people think are needed to start a business, the things people hold as reasons they can’t get started, we didn’t have, but we started helping people solve problems.

We didn’t have an office, a logo, financing or collateral. We didn’t study this in college, nor did we have networks to help spread our reach.

Krupal had accounts making bids direct to customers based on their needs and his skills. He has done this extensively and his engineering mind drives to catalogue and organize all of the thinking he employed to solve their problems into a template to repeat the successes. That has proven to be a powerful approach to an at ease counselling/consulting process that garners the information needed to produce for our clients what they didn’t know they wanted. They wanted a solution, but they didn’t know how to get to it, and we can’t tell you how to get to there if you don’t know where ‘there’ is.

It’s like having a method for asking what your friends or want to eat. Instead of getting the IDK, you get an actual answer, and that’s exciting! It makes the digital product we provide them, an effective communication with their customers that brings our client and their customers, together to their next goal on deck.

Krupal and I were talking about the world and our view in it, and he brought me in to join some of these planning sessions. I’ve long been a teacher and therapist, so discovering a client’s real intentions was a natural fit, and extrapolating goals from that is really just part of an authentic conversation in which you’re happy for someone else’s excitement and anticipating their success.

Krupal had already developed his method of exploring the visual and the functional needs of a website, or image and branding, so from discovering the client’s intention and goals with them, the conversation is then directed by making practical choices that build an existential identity. A company can have aesthetic vision that is tasteful, but if it doesn’t express what the company wants to do for their customers in a way that the customer gets that message and wants to buy it, then it’s just another pretty page to occupy Google space—a waste of everyone’s time and money, and a service only to egos.

If the imagery and function of the copy, logo, and web lounge we deliver them draws the customer whose needs fit their offering and engages them to connect with our client, then the content becomes effective communication, both in the web space and in the very tangible world off the page.

Krupal:

One invaluable lesson we have learned about business is that when it comes to business the only qualification that truly matters is your ability to help them, solve their problem or reduce their pain. That’s all that matters. We were discussing this just other day. Jen, do you want to add something?

Jen:

Agreed! However, let me remind the readers that certain credentials are legally required for certain professions. Please beware of that fact.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Jen:

I was raised here in Atlanta, and Freedom Park combines my love of the outdoors with my connection to art. I would start with One Woman Rising. I first saw the statue in a book as I was heading home, and I was escaping abuse with my youngest child, so it struck a deep chord, but there are more stories for miles to see in Freedom Park. After stretching our legs and our minds at the park, we could hit the Flying Biscuit for pancakes with peach cobbler or grits made like Grandmother Sikes made them for me.

Another great day would include my homemade breakfast because we’ve got that southern hospitality, and a trip to Fernbank Museum and Planetarium, followed by the Botanical Gardens. From their ongoing exhibits to their themes (Alice in Wonderland, Winter Wonderland) they provide good motivation for a long walk, plus a glimpse of the city skyline peaking from behind those well-groomed trees. Let’s head to Old Lady Gang or Tupelo Honey to restore with lots of iced tea, Peach!

We need to step out for nightlife. I’d try to get a hold of Wes Funderburk–trombonist, big band music arranger, and cousin, so we could have a bit of tall guy presence entering the Royal Peacock lounge and checking out the Casino Club (yes, a fan of the late Gladys Knight). Then we could find out where Wes is gigging, and if he’s playing with Joe Grandsen’s big band. Follow that with an orange creamsicle shake at the Varsity—oh yeh they close at like 9pm now, so we’ll have to make one at home, but the viral rumor isn’t true; The Varsity IS still rocking out the BEST onion rings.

The Atlanta Symphony orchestra has amazing history. An awesome Sunday would include seeing a movie with Atlanta Symphony Orchestra playing the score (Yes they do that!) I saw Casa Blanca with live ASO and they have done Star Wars and Harry Potter as well. I don’t think they allow popcorn, but this may be my new favorite way to see movies.

Let’s see a waterfall while on horse trails in Cochran Mill Park, then practice some yoga while soaking up big water energy at the Georgia Aquarium, the third largest in the world after Singapore, Japan and China surpassed their size. The Whaleshark are incredible creatures thriving in their habitat. Let’s end the day a bit earlier with a sunset cruise on a pontoon boat to rest up for….

Six Flags on your last day in Atlanta. It may not be strictly Atlanta, but the people there have the at ease Georgia smiles you’ve grown accustomed to and you can practice saying y’all. Enjoy a Coke and a smile and the Georgia Scorcher roller coaster. You’ll be ready to sit in the car or the airline seat tomorrow, after walking the Six Flags Over Atlanta park.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Sincerest gratitude to the One source whom people call by different names, our greatest designer and counsellor. And to this universal alma mater, the incredible school of Life.

To all the people with pure heart trying to achieve their dreams! And to our families who aren’t sure we’re working while on our computers, and our friends who know we are.

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