We had the good fortune of connecting with Susan Nefzger and we’ve shared our conversation below.

Hi Susan, what was your thought process behind starting your own business?

Initially, the motivation to start my own business was completely centered on creating a flexible schedule, so I could advocate for my young son throughout his early education. He was entering first grade, having been diagnosed with a learning disability at age 6. At the time, I had already been working in high profile professional positions. for 16 years. By then, having been on the start-up team of the Georgia Lottery, serving as the spokesperson for the Palm Beach Chapter of the American Red Cross during 9-11, I had seen just about everything in my professional public relations career. I thought, if anyone can do it, I can!  And I never looked back.

Let’s talk shop? Tell us more about your career, what can you share with our community?

I have had the great fortune of being presented with amazing opportunities throughout my life and career. Of course, seeing the potential in an opportunity is part of the risk reward. Which is how I evolved into personal writing at age 50+, and published two inspirational books after attending a retreat in England that transformed my life. At this point in my PR career of 30 years, I was saying to myself, when do I write the book, the one I always felt inside? I received an email about Conscious Writing and a retreat in Glastonbury, England. The pull was magnetic. I traveled to the retreat in England, and I began writing my book, “A Practical Guide to Awareness” the first day. The moment I walked through a gate into the Glastonbury Abbey ruins, my life was transforming and I also knew what that meant. The total change would take about 3 years to fully integrate. These changes resulted in having discovered my purpose, and became my motivation, as the words poured out of me. I then went back to the US, completed the writing part, had the book edited, and eventually finally self published it, with its companion workbook. The became divorced, and moved about 3 times before I arrived back here in Atlanta.

I am now readying my third book for publication, its title is “A Practical Guide to Living Fearlessly,” which I wrote during the first year of the pandemic. Through all of it, I had become self aware and learned what living consciously really meant, writing poetry and starting photography as a hobby. My books have assisted others in becoming self aware, and some say, have changed their lives.

No, its not easy, to do all those things while running a public relations and marketing consultancy, and caring for a family. But living consciously allows you to observe the events of the day or your life, with a calm attitude. This is because we understand we are all on a journey of our own making. So, allowing the path to unfold and understanding that you can depend on yourself, no matter what, is a resilience born of faith. I like to say, faith is our resilience. Resilience comes from our faith in ourselves. This inner knowing can set you apart as a role model for others.

The theme of my life, is that I have continuously been surrounded by some of the most interesting, educated, creative, wonderful people, all helping me grow with each life experience. By recognizing opportunity as it was presented, and taking risks, I kept moving forward and building relationships along the way. Overcoming challenges takes resilience, smarts and faith. If you don’t learn from situations you can’t overcome challenges, large or small or even have self confidence. People view me as unique, because I have a great sense of humor, in all situations, so I help others whenever I can, however I can, and I know I can overcome any challenge. My experience and willingness to see the trends, whether in my professional life as a PR pro, or in my personal life, or in my writing, to try new things and always help others, has set me apart. I continue to evolve in both careers, meanwhile I stay true to myself. For when we honor ourselves we shine for others to see what they can also become or achieve!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Oh my, there are so many exciting, cultural, artsy things to do and great restaurants to dine at, in Atlanta! My neighborhood is Midtown Atlanta, so I’d start there, with my favorite places   the High Museum , an Atlanta Symphony Orchestra performance, an excursion to the Atlanta Botanical Gardens. The green spaces here are unbelievable, and I spend time outside daily. I’d take the time to go to the Michael C. Carlos Museum at Emory, visit Callaway Gardens in Pine Mountain, and an outside live concert in Piedmont Park. Having shopped with Bill Hallman Boutique for years, its a must do in Inman Park! Favorite bookstores are Tall Tales Book Shop in N. Druid Hills and Virginia Highland Books, which is fairly new and a great addition to the hood. It is always fun to drive to North Georgia for antiquing and hiking. There are sooo many great restaurants in Atlanta, but my favorites are Murphy’s,  Ponce City Market, Twelve Eighty Restaurant at the Woodruff Arts Center, and Colony Square is really hip now with Rumi’s and 5 Church. The Tara Theatre is my favorite movie theater. For restos, I love Lazy Betty, Barcelona, LaTavola, no. 246, and The White Bull, same owners just opened Bastone which is great, for hanging out, drinking, and eating consistently good food.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?

My Shoutout is dedicated to the many people, especially friends, who have helped me move forward in my career and in life, by advising, networking, encouraging and offering me opportunities to grow and succeed.

Website: Creative Website: https://www.seeingbeyondtheordinary.com/

Instagram: @snefzgerpr

Linkedin: https://www.linkedin.com/in/snefzgerpr/

Twitter: @snefzgerpr

Image Credits
1) Headshot Photo credit: David Randell

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.