Meet Skye Estroff: Owner of Skye Estroff LLC; a marketing & social media company

We had the good fortune of connecting with Skye Estroff and we’ve shared our conversation below.

Hi Skye, other than deciding to work for yourself, what was the single most important decision you made that contributed to your success?
When I first started working, I devoted all my hours to my 9-5. I didn’t allow myself time for other activities and, in turn, I felt out of balance. I didn’t like the feeling of being so one-track-minded and my value only determined by the success of 1 part of my life. So, I made the decision to keep developing and learning outside of my job. I added in yoga classes and a RYT 200 certification, TV hosting appearances, radio appearances, reading, taking classes and more. The more I said “yes” to the things I felt connected to outside of my job, the more my “job” evolved into something I felt more connected to.

Alright, so let’s move onto what keeps you busy professionally?
Finding a career that I am proud of has not been easy and I don’t anticipate it ever being easy! The hard work of maintaining and establishing new client relationships, juggling my administrative and creative work tasks while being the sole point of communication for my company is pretty difficult. But I love it…on most days at least! I have done a lot of work on myself to find this point I’m in at the moment. I think it’s always going to take hard work to find where you want to be. When I was growing up, I knew I wanted to work with food, TV & radio, and I was always seeking for someone to give me the “how to”. I wish I could share that now, but I can’t. I know now that the “steps” to your “perfect job” are just to listen to your gut and keep developing your authentic voice and self. The more you work on yourself, the more awareness you’ll gain and it will lead you to the path that feels best for your life. For now, what feels best for my life is that I can be my own boss, work with cool people and brands and create space for TV, radio & podcast appearances. I use these platforms to connect people and that’s what I think I’m best at- connecting.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Taking this back to a time before COVID- my friend and I would bounce all around Atlanta! There would have to be a yoga class at Be Hot Yoga, a pastry or breakfast sandwich from Little Tart Bakeshop and lunch from Alon’s Bakery throughout their trip to town. A walk in Morningside, comedy show at The Highland Inn, a visit to Grant Park Farmers Market, park side beers at Orpheus Brewery, Amore Mio pizza from Varuni Napoli, strawberry cupcake from Kupcakerie, and brunch at Le Petit Marche would also be on the agenda. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
So many people have influenced my life, but one organization truly helped me find my voice and connection in leadership. I was a part of the Ambassador program for my college within the University of Georgia, the College of Family & Consumer Sciences (FACS). This group of intelligent, outspoken undergraduates from a range of backgrounds taught me so much. My fellow Ambassadors and our Professors modeled respect in a leadership community, the joy of loving what you do and the importance of relationships.

Website: skye-estroff.com

Instagram: instagram.com/skye.estroff

Linkedin: linkedin.com/in/skye-estroff/

Facebook: facebook.com/skye.estroff

Image Credits
Tyler Anderson (header photo + photo with cloud phone) Rick Scott (photo with ice cream earrings)