We had the good fortune of connecting with Sheena Desdunes and we’ve shared our conversation below.

Hi Sheena, what’s something about your industry that outsiders are probably unaware of?
One thing that outsiders are probably unaware of is the time it takes to make a great candle. Many people think that you just pour wax in a jar, mix some oils and attach a wick, but there is so much more to that. You have to test every vessel, wick, fragrance oil and wax. It’s like a science project, there’s many trail and errors that’s going to occur and a lot of testing before you find the right combination.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Crown Unique Luxury Candles speaks for itself. Each candle is made from a soy blend wax that is hand poured with love right in the heart of Atlanta, GA. Each candle vessel has a royal theme that expresses its unique style for each individual person.

The idea of making candles was really just a thought but when I started experimenting I was like THIS IS IT. After months and months of testing and asking some friends and family their thoughts, I finally had the courage to launch my website. And boy was I scared. So many thoughts started going through my mind like who is really going to support me? Are people going to believe in my product? Will my business be a success? And I learned not to market my product to those I thought would support me, but to step outside my comfort zone because there are many people that I don’t know that love my candles. When people send me messages telling me my small candle filled up their bathroom or my large candle filled up their whole house and they can smell it upstairs from downstairs, I’m like YESSSSSSS. I just want to give people a product that they love and make them come back for more. But I’ll tell you, it’s definitely not easy. Some days you may have no sales and others you may have 20. As a business owner you just have to keep the faith, keep advertising, believe in yourself and believe in your brand.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
When I get with my bestfriends/sisters we are a bunch of big kids that love to have fun. If they were to come for a visit we would definitely go to Slutty Vegan, Fin and Feathers for a great brunch experience, Spice House, Top Golf, Ponce Skyline Park, The Beltline, Stone Mountain, Andretti Indoor Karting and Jeju Sauna Spa just to name a few. And if they want to learn a little, we would go visit the Martin Luther King Jr. National Historical Park, The Aquarium, World of Coca-Cola and Botanical Garden.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My family and true friends. They believed in me and encouraged me when I decided to pursue acting. And when I decided to start my candle business the support was REAL!

Website: www.crownuniqueluxurycandles.com

Instagram: www.instagram.com/crown_unique_luxury_candles

Facebook: www.facebook.com/crownuniqueluxurycandles

Other: Instagram: www.instagram.com/royally_crowned1

Image Credits
Photo by: jniquephotos Ira Carmichael Dwayne Boyd

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