Meet SHANNON WHITE | LICENSED AESTHETICIAN & HEALTH COACH

We had the good fortune of connecting with SHANNON WHITE and we’ve shared our conversation below.

Hi SHANNON, we’d love to hear more about how you thought about starting your own business?
I DECIDED TO START MY OWN BUSINESS BECAUSE I WANTED THE FREEDOM TO SET MY OWN SCHEDULE. AS A MOTHER, IT WAS IMPORTANT FOR ME TO HAVE THE ABILITY TO TAKE THE TIME I NEEDED TO PARENT MY CHILDREN AND BE PRESENT FOR MY FAMILY. I DIDNT WANT TO HAVE TO ANSWER TO SOMEONE ELSE ABOUT WHETHER OR NOT I COULD TAKE MY CHILD TO A DOCTOR’S APPOINTMENT OR SHOW UP FOR THEIR SCHOOL FUNCTIONS. BEYOND THAT, MY VISION WAS TO CREATE IMPACT ON A DEEPER LEVEL THAN JUST EXCHANGING MY TIME FOR MONEY. WHEN YOU WORK FOR SOMEONE ELSE, YOU’RE BUILDING THEIR VISION, AND OFTEN THEY DON’T TRULY SEE YOUR VALUE OR WHAT YOU BRING TO THE TABLE SO TO SPEAK. AT THE END OF THE DAY, IT’S ABOUT AFFECTING THEIR BOTTOM LINE. I WANTED TO CONTRIBUTE MORE, TO BUILD SOMETHING THAT REFLECTED MY HEART, MY GIFTS, AND MY PURPOSE – AND I KNEW I COULDN’T DO THAT WORKING FOR SOMEONE ELSE.

What should our readers know about your business?
I ACTUALLY HAVE TWO BUSINESSES, I STARTED AS A LICENSED AESTHETICIAN AND FOUNDED COCO BELEZA WAX STUDIO, AND FROM THAT GLOW GODDESS LIFESTYLE WAS BORN. WHILE COCO BELEZA FOCUSES ON BEAUTY THROUGH WAXING AND SKINCARE, GLOW GODDESS LIFESTYLE EXPANDS THAT VISION INTO SOMETHING DEEPER – A MORE HOLISTIC APPROACH TO BEAUTY.

WHAT SETS GLOW APART FROM OTHERS IS THAT IT ISN’T JUST SKINCARE – IT’S SKINCARE ELEVATED, BECAUSE IT COMBINES MY AESTHETICS EXPERIENCE WITH MY HEALTH COACHING KNOWLEDGE TO CREATE A HOLISTIC SYNERGY. IT’S ABOUT HELPING WOMEN TAP INTO THEIR GLOW ON A MIND, BODY, AND SPIRIT LEVEL. I BELIEVE TRUE BEAUTY ISN’T JUST SKIN DEEP, OR WHAT YOU PUT ON YOUR SKIN, IT’S ABOUT HOW YOU NOURISH YOUR BODY, CARE FOR YOUR MIND, AND HONOR YOUR SPIRIT.

ALTHOUGH GLOW IS A FAIRLY NEW COMPANY, I AM DEEPLY EXCITED ABOUT THE INFINITE POSSIBILITIES AND THE IMPACT IT WILL HAVE, ESPECIALLY IN A TIME WHEN SO MANY WOMEN ARE STRESSED, EXHAUSTED, AND BURNED OUT. GLOW IS A WAY FOR WOMEN TO RECLAIM THEIR VIBRANCE, THEIR CONFIDENCE, AND THEIR SENSE OF SELF. YOU KNOW – GET THEIR GLOW BACK.

GETTING TO WHERE I AM TODAY WASN’T LINEAR. ONE OF THE BIGGEST LESSONS I’VE LEARNED ALONG THE WAY IS THAT NO ONE IS GOING TO DO THE WORK FOR YOU AND NO ONE IS COMING TO SAVE YOU. YOU ARE YOUR OWN HERO – YOU JUST HAVE TO HAVE THE COURAGE TO TAP IN AND RECLAIM HER, AND THE AUDACITY TO KNOW THAT YOU ARE “THAT GIRL,’ NO MATTER YOUR AGE OR SIZE.

I WANT THE WORLD TO KNOW THAT I’M JUST A SHY GIRL FROM THE SOUTHWEST WHO WAS DELUSIONAL ENOUGH TO SEE A BETTER VERSION OF HERSELF DESPITE HER UPBRINGING, THAT WANTED AND KNEW THAT SHE DESERVED MORE. GLOW GODDESS LIFESTYLE WAS BORN OUT OF MY OWN INNER HEALING JOURNEY AFTER A FAILED MARRIAGE. I REALIZED THAT WHAT I NEEDED WASN’T JUST CLEAR SKIN OR A HEALTHY BODY – I NEEDED TO TRULY LOVE MYSELF AND REMEMBER WHO I WAS. AND THAT’S WHAT I WANT TO HELP OTHER WOMEN DO. DIVORCE MAY NOT BE THE CATALYST FOR THEM. MAYBE IT’S SIMPLY FEELING LOST, DISCONNECTED FROM THEMSELVES, LACK OF SELF-LOVE, OR SIMPLY NOT KNOWING WHERE TO START. WHAT STARTED OUT AS JUST SKINCARE BECAME A GLOW MOVEMENT – A MINISTRY. FOR ME IT’S ABOUT HELPING WOMEN RISE, RECLAIM THEIR LIGHT, AND RADIATE FROM THE INSIDE OUT.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’M A BIT OF A HOMEBODY, BUT IF MY BEST FRIEND WAS VISITING FOR A WEEK, I’D WANT THEM TO EXPERIENCE ALL THE SIMPLE THINGS THAT MAKE LIFE FEEL FULL. MORNINGS WOULD START WITH A SAVORY BREAKFAST COOKED BY YOURS TRULY, FOLLOWED BY A GYM OR YOGA SESSION TO GET OUR BODIES MOVING AND OUR MINDS CLEAR. WE’D PROBABLY SPEND ONE OF THOSE MORNINGS WALKING THE SILVER COMET TRAIL, JUST SOAKIMG IN NATURE AND GOOD CONVERSATION.

I’M A SUCKER FOR BOOKSTORES AND CAFES, SO BARNES AND NOBLE WOULD DEFINITELY BE ON THE LIST – MY DAUGHTER AND I GET LOST IN THE BOOKS EVERY TIME! LOL. WITH A FRIEND, WE’D PROBABLY SPEND HOURS IN A QUAINT CAFE, CATCHING UP ON LIFE OVER MATCHA TEA OR CHAI LATTES. ONE OF MY FAVORITES IS REV COFFEE.

I’M NOT MUCH OF A WINE DRINKER, BUT A SIP AND PAINT CLASS IS ALWAYS A VIBE. WE’D DEFINITELY HIKE STONE MOUNTAIN ONE MORNING TO WATCH THE SUNRISE AND THEN REWARD OURSELVES LATER WITH SOME GOOD MEXICAN FOOD – CHIPS, SALSA, AND OF COURSE LAUGHTER!

I LOVE EXPLORING THE QUAINT AREAS OF ATLANTA AND SOAKING UP IT’S CULTURE, OR WE MIGHT SPEND AN AFTERNOON WINDOW SHOPPING AT PERIMETER MALL – IT’S AN EASY, FUN DAY JUST BEING IN THE ENERGY OF OTHERS AND PEOPLE WATCHING. ONE EVENING, WE’D CATCH AN EXHIBIT AT THE HIGH MUSEUM OR FIND A SPOT WITH LIVE JAZZ, GOOD FOOD, AND MOCKTAILS TO UNWIND.

FOR ME, IT’S ALL ABOUT SIMPLE MOMENTS THAT FEEL RICH – GOOD FOOD, MOVEMENT, ART, NATURE, SOULFUL CONVERSATIONS, AND TAKING IN THE BEAUTY OF THE CITY TOGETHER.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I WANT TO DEDICATE MY SHOUTOUT TO MY LOVING FAMILY AND CLOSE FRIENDS FOR ALWAYS SUPPORTING ME, ENCOURAGING ME, AND HOLDING SPACE FOR ME ON THIS JOURNEY. BUT MOST OF ALL, I WANT TO CREDIT MY TWO HEARTS, CHRISTIAN AND AMINA. THEY ARE THE ONES WHO ALWAYS CHALLENGE ME TO BE BETTER. IF IT WASN’T FOR THEM, I WOULDN’T BE THE WOMAN I AM TODAY, BECAUSE EVERYTHING I DO IS FOR THEM. IT’S FUNNY HOW PARENTING WORKS – YOU THINK YOU’RE JUST RAISING THEM, BUT REALLY, THEY’RE RAISING YOU.

Website: https://WWW.GLOWGODDESSLIFESTYLE.COM

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Image Credits
PHOTOS ARE BY: @PORTRAITSBYMILLS
PORTRAITSBYMILLS.COM