Meet Shannon Norwood | Founder of Beautiful Fetish Boutique

We had the good fortune of connecting with Shannon Norwood and we’ve shared our conversation below.

Hi Shannon, we’d love to hear about how you approach risk and risk-taking
Over the years, I’ve learned that we must sometimes place ourselves in uncomfortable situations in order to grow. I’ve often found myself “playing it safe” because of fear of the unknown; the unknown of what’s on the other side. The fear of what people would say or think about my brand. The fear of failure. However, I realized that if I continued to focus on the ‘what -if’, I would be in the same position I was in the day before, the month before, or even the year before. This alone motivated me to take the risk of starting my own online boutique. The more I surrounded myself with those I considered inspirational, the more I began to understand that life in general comes with risks. To truly grow and succeed, we MUST become comfortable with the uncomfortable, and to me that applies to every aspect of life, whether it’s taking that leap of faith to start your own business, taking a leap of faith to start a new job, or even just taking a leap on love and relationships. Nothing worth having comes easy, so in my opinion, it is essential to learn how to maneuver and truly believe in ourselves during uncertain times.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Beautiful Fetish Boutique is all about embracing ourselves as women. In today’s society, it is easy to become consumed in what social media portrays as to “how” we should look, how we should dress, or even how we should carry ourselves. I wanted to create an avenue that goes against the status quo. Our flaws are what make us unique. I personally struggle with my own insecurities as a woman, but when I get to use my platform to bring different styles of clothing to our customers, it puts a smile on my face and helps me to realign my vision. It furthermore excites me to see women of all shapes and sizes become comfortable in their own skin and in what they choose to wear.

This journey definitely hasn’t been easy, and till this very day I am still learning as I grow. There were many days that I lost sight in my purpose, my why. There have been many times where I could no longer see the value in my brand because I based it on the number of sales I would receive. Some days the numbers were high, some days I didn’t sell a single item. I had to learn that success, at least for me, isn’t based on numbers. In my opinion. success is a mindset. There are going to be many unforeseen challenges as well as losses along the way, but what matters most is how you choose to move forward from those uncertainties.

I am proud to say that I am taking steps to better the brand each and every day. The process isn’t easy nor is it quick, but I know it will be worthwhile, and it is my hopes that Beautiful Fetish Boutique’s customers see and feel the same.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
First and foremost, I love food, so we definitely would have to hit up some of the best bars and restaurants. A few of my go-to spots would be Pasha Restaurant and Bar, Plated Lounge, Bangkok Station, and Fogo De Chao. I also love to venture out and try new places, so I would be open to explore new restaurants, preferably with a rooftop and great drinks.

My friends and I are very simplistic; we love to get out and enjoy the sunshine by day, and relax during the night, so our itinerary would pretty much consist of brunch (we must have brunch and mimosas of course), a little shopping, maybe walk the BeltLine or explore a park, and food and drinks for dinner.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First and most importantly, I would like to give praise to God for every blessing, every endeavor, and every challenge that has been placed before me. It has truly molded me into the woman I am today. I would also like to give thanks to all of my closest friends and family who have supported me throughout this whole process. There have been many times when I fell short of believing in myself, there were many times I wanted to give up on my brand. There were even doubts within myself when I initially started Beautiful Fetish Boutique, because I was afraid to fail. However, along with friends and family, there were two very close coworkers turned friends, who were rooting for me. I give major thanks to them till this day because they helped me to recognize my true potential and that of what my brand could become.

I would also like to give a special shout out to my dear family member, Ariyonna Worthen, for always helping me bring my vision to life and becoming the face of Beautiful Fetish Boutique! We truly appreciate you!

The form of support comes in so many ways. I would especially like to thank our customers and brand ambassadors who have kept us relative thus far, including those who have given words of encouragement and those reposting our brand on social media. Regardless of how one chooses to display their love and support, please know that Beautiful Fetish Boutique is truly thankful for each and every one of you.

Website: www.beautifulfetishboutique.com

Instagram: www.instagram.com/beautifulfetish_boutique

Facebook: www.facebook.com/BeautifulFetish

Other: www.pinterest.com/BeautifulFetishBoutique