Meet Regeine Waller | Entrepreneur & Aroma Enthusiast

We had the good fortune of connecting with Regeine Waller and we’ve shared our conversation below.

Hi Regeine, what was your thought process behind starting your own business?
Starting my own business, Pure Reverie, was really about creating something I personally believe in. It’s not just about an aroma it’s the satisfaction someone can get from just a whiff of you smelling good is a huge part of confidence. When you walk by, people should be like, “Damn, she smells amazing.” It’s not just about a fragrance; it’s the feeling that follows—the boldness, the power, and the presence. I wanted to build a brand where other women could feel that same energy, exuding confidence and knowing they leave an unforgettable impression. Pure Reverie is about embracing that redolent essence in your everyday routine.

Alright, so let’s move onto what keeps you busy professionally?
I’m the founder of Pure Reverie, a brand built on the idea that confidence starts with self-care, and I’ve always believed that smelling amazing is a key part of that. What sets Pure Reverie apart is the attention to detail in crafting products that aren’t just about fragrance but about creating a full sensory experience—capturing the bold, lingering essence that empowers women to feel confident and unforgettable.

Getting to where I am today professionally was anything but easy. Like many small business owners, I’ve faced my share of obstacles—whether it was juggling everything as a one-woman operation or figuring out how to manage the financial side of things. One of the biggest challenges was balancing my personal life while building my brand from scratch. But every hurdle taught me something new, from resilience to resourcefulness.

I’ve learned the importance of doing something for yourself to achieve your goals. Keep going, even if you have to take baby steps. Pray, keep God first, and stay focused on your journey. Not every step needs to be shared with the world—sometimes working quietly toward your goals is the best way to make them a reality. Trust your process and believe in your vision.

What I want the world to know about Pure Reverie is that it’s more than just a brand—it’s a reflection of my journey and a love letter to everyone who wants to feel beautiful, empowered, and confident. I started this brand for women like me, who want to turn self-care into a daily ritual and leave an unforgettable impression wherever they go. I’m most proud of creating products that help women step into their power with something as simple, yet impactful, as the perfect scent.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
**Day 1: Arrival & Chill Vibes**
– **Lunch:** Start at **Homegrown GA Diner**, a cozy spot with affordable Southern classics like their famous “Comfy Chicken Biscuit.”
– **Afternoon:** Spend the afternoon exploring **Piedmont Park**, which is free to enter and perfect for a relaxing stroll or people-watching.
– **Evening:** Head to **Victory Sandwich Bar** for dinner—super affordable sandwiches and ping pong tables for some extra fun.

**Day 2: History & Culture on a Budget**
– **Morning:** Visit the **Martin Luther King Jr. National Historic Site**—it’s free and a must-see for learning about civil rights history.
– **Lunch:** Enjoy a budget-friendly lunch at **Busy Bee Cafe**, a historic spot known for soul food.
– **Afternoon:** Explore **The BeltLine** for free—there’s always public art, street performers, and pop-up markets to check out.
– **Evening:** Grab a bite at **Slutty Vegan** for a fun, plant-based twist on fast food at an affordable price.

**Day 3: Free Adventures & Scenic Views**
– **Morning:** Take a hike at **Stone Mountain Park**—if you don’t want to pay for the attractions, the hiking trails and scenic views are completely free.
– **Lunch:** Pack a picnic to enjoy after your hike, or hit up a nearby budget-friendly spot like **Gusto** for fresh, healthy bowls.
– **Evening:** Head to **Ponce City Market**—browse the shops, check out the free events, and enjoy some affordable eats at the food hall.

**Day 4: Exploring Cool Neighborhoods**
– **Morning:** Spend the morning in **Little Five Points**, Atlanta’s quirky neighborhood full of thrift shops, record stores, and street art. Browsing is free, and there’s lots to see!
– **Lunch:** Stop by **El Myr** for a super affordable, laid-back meal with great burritos.
– **Afternoon:** Visit **Krog Street Tunnel** to see amazing street art for free, then walk the BeltLine again.
– **Evening:** Enjoy pizza at **Antico Pizza Napoletana**, a local favorite with reasonable prices.

Day 5: Fun with Games & Outdoor Adventures

• Morning: Visit Grant Park, which is free to enter. You can explore the park, and if you’re up for it, stop by Zoo Atlanta nearby for a budget-friendly outing if you’re into wildlife.
• Lunch: Keep it light and affordable at Ria’s Bluebird, known for budget-friendly but delicious brunch options.
• Afternoon: Head to Atlanta’s BeltLine Skate Park—it’s free to watch skaters or even try it out yourself if you’re feeling adventurous. You can also take a stroll through Historic Fourth Ward Park right next door.
• Evening: Have fun at Joystick Gamebar in Edgewood, where you can play old-school arcade games and enjoy cheap drinks and bar food for an affordable and lively night out.
Day 6: Nature & Free Attractions

• Morning: Start with a visit to Centennial Olympic Park—free to explore, and it’s a great spot to take in some Atlanta history. You can also see the Fountain of Rings show for free.
• Lunch: Grab a budget-friendly meal at Pijiu Belly, known for its Asian-inspired comfort food at reasonable prices.
• Afternoon: Spend time at the Atlanta BeltLine again, but this time rent bikes (super affordable!) to cruise around and see the sights.
• Evening: Grab dinner at Fox Bros. Bar-B-Q, a local favorite with hearty portions that won’t break the bank.

Day 7: Relaxed Farewell

• Morning: Have breakfast at The Flying Biscuit Cafe for an affordable Southern breakfast to fuel the last day.
• Afternoon: Check out Atlantic Station—it’s free to walk around and window shop. They often have free events, and if you’re into movies, the Regal Cinemas there often has matinee deals.
• Evening: End the trip with a casual but fun dinner at The Vortex in Little Five Points—great burgers at reasonable prices in a fun, laid-back atmosphere.

With this itinerary, your best friend can experience the best of Atlanta without spending too much, while still enjoying its culture, food, and unique local spots. There’s so much to do on a budget in ATL!

Who else deserves some credit and recognition?
Absolutely! My daughter deserves the biggest shoutout in my story. She’s been my inspiration and driving force behind everything I do. Her love and light remind me daily of why I started this journey in the first place. Watching her grow and seeing the world through her eyes pushes me to create a legacy she can be proud of. She deserves all the credit for keeping me grounded and motivated, and I’m forever grateful for the joy and purpose she brings into my life.

Website: https://beacons.ai/purereverie

Instagram: https://www.instagram.com/pure__reverie/

Image Credits
Photo credit: Regeine Waller (me)