Meet Phil Jackson | Owner/Photographer Shootworks Media Services

We had the good fortune of connecting with Phil Jackson and we’ve shared our conversation below.

Hi Phil, what do you attribute your success to?
Quality is undeniably a critical factor in brand success. It encompasses various aspects such as the reliability, durability, performance, and overall excellence of a product or service. Here are several reasons why quality plays such a pivotal role:

1. **Customer Satisfaction:** High-quality products or services meet or exceed customer expectations. This leads to increased satisfaction and loyalty among consumers.

2. **Brand Reputation:** Consistently delivering quality builds a strong reputation for the brand. Positive word-of-mouth recommendations can further enhance this reputation.

3. **Competitive Advantage:** In competitive markets, superior quality sets a brand apart from rivals. It can justify premium pricing and attract discerning customers.

4. **Reduced Costs:** Quality products often require fewer repairs and replacements, reducing overall costs and enhancing profitability over the long term.

5. **Innovation:** Quality drives innovation as brands strive to improve their offerings and stay ahead of customer needs and preferences.

6. **Regulatory Compliance:** Meeting quality standards ensures compliance with industry regulations and enhances trust with stakeholders.

Ultimately, while quality alone may not guarantee success, it is a foundational element that contributes significantly to a brand’s longevity, competitiveness, and our customer satisfaction.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I started my photography career in a rather unexpected way. My girlfriend, now wife, was a model and needed new pictures. Trying to be the good boyfriend, I offered to pay for a local photographer, only to discover they charged over $1500 in 1993. Determined to do better, I bought a camera and learned the craft. Not only did I impress her, but I also discovered a new passion.

At the time, I had a corporate job at Verizon in development, but photography remained a significant part of my life. Living in the metro New York area, I had the chance to photograph everything from celebrity sightings and red carpet events to weddings and family photos. The photography industry is unique in that it doesn’t require a license or certification, so anyone can declare themselves a photographer. This led to constant competition and evolving demands.

Instead of trying to master everything, I decided to specialize in red carpet photography. This niche required expertise in creating a quality red carpet environment, something many overlooked. By focusing on this, my company, Shootworks, became an authority in designing and managing red carpet spaces, as well as capturing high-quality photos and videos of VIPs.

Today, Shootworks is dedicated to meeting the needs of our clients in the film, music, and entertainment industries. We pride ourselves on our ability to adapt to technological changes while maintaining a clear focus on our specialized area.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
It would depend on the person and their likes and dislikes.. I would direct them to check out https://unexpectedatlanta.com/tours/. Then book a tour to learn the city and we would makes plans based on the experience

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to give a shoutout to my father! He raised me with high standards, provided structure, and set a powerful example in everything he did. His guiding mottos, “With God all things are possible” and “Proper Planning Prevents Poor Performance,” have shaped my life profoundly.

Website: https://Shootworks.com

Instagram: https://www.instagram.com/shootworks/

Linkedin: https://www.linkedin.com/in/phil-jackson-56139214/

Twitter: @Shootworksphoto

Facebook: https://www.facebook.com/ShootworksPhotography/

Youtube: @shootworks