Meet Pamela Holley | Serial Enterprenuer & Marketing Consultant

We had the good fortune of connecting with Pamela Holley and we’ve shared our conversation below.

Hi Pamela, is there something you can share with us that those outside of the industry might not be aware of?
Marketing is not for the purpose of sales and the goal of your marketing efforts is to create value not sales and pretty content for instagram. Marketing is actually more of a science experiment that you constantly set a theory, run trials, collect results, and optimize or change theory. Most people go into hiring someone for marketing with the idea to increase sales when they need to be hiring a sales team.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am the proud owner of Glamuur Inc what was a small business is now a holding company, Glamuur started as an idea in 2008 as an apparel design company my actual first dream and goal was to be a fashion designer and then in 2011 I fell in love with Marketing and although art is my passion and fashion is a first love marketing stole my heart. Glamuur Inc slowly became a holding company for all ideas and brands and dreams I wanted to pursue. The first fully operable subsidiary of Glamuur Inc is Strictly Royal a promotion team created by me and my bestie in 2014. When I left college I was confused I had a BFA in FASH but lost my passion for it but marketing kept with me. I used my marketing skills to focus on event promotion, digital marketing, and building social media platforms I just knew it was important. Many people laughed said I was just girl obsessed with social media. Next I officially added Glamuur Marketing as a subsidiary in 2016 and started taking on my first marketing endeavors and putting my basic graphic skills to work. 2017 was a dark year and I was trying to figure out how to transition from full time job to full time entrepreneur the transition was not smooth. 2018 was the year I leaped in faith and said no job I will make all these dreams work and I started taking on my first major clientele and actually advertising for graphics and clients. 2019 I added AtlantaSipAndPaint as a subsidiary that was a blessing that fell into my lap from God but being creative again as the curator and instructor gave me fuel the I was missing in my life with all the tech stuff from focusing on marketing and getting the back of the house structure together. FastForward to present day and Glamuur Inc is now the holding company with three operable subsidiaries. I officially incorporated 8/27/2019 and took the step from sole proprietorship with all these little brands and hustles to my dream of being the CEO of a holding company. My ultimate goal for Glamuur Inc as a holding company is to own multiple companies in the consumer product and entertainment industry, art, and assets such as real estate. Each division thus far has an end goal with Glamuur Marketing I want to be the go to Marketing firm for small to medium businesses and start ups. I have plans to continue expanding into arts and entertainment through Atlantasipandpaint and our paint x pleasure brand until we have our own art gallery and art studio. I have to keep the third sector a secret while its still in the incubator phase but its going to be big and extend into health/holistic wellness and relaxation. I am so proud of my network and the growth of my business. She has been able to sustain and scale properly through the pandemic that makes me so happy thats all I can think of amidst all the obstacles 2020 has been my year. looking back to present day It was not easy at all I have had a lot of obstacles along the way but each one made me even more equipped for the big goals I have and I overcame each obstacle with one main weapon consistency and my secret weapon thats not a secret Jesus. The most valuable thing I learned along the way was to stay present it gives you the ability to celebrate all the small steps enjoy the journey more and be grateful. Plus remember yourself and to pour into you so you can pour into your business from a healthy place not struggle and burn out. I can’t stress this enough in the process use all of your FREE resources, support, and network as efficiently as possible it will help you avoid many other obstacles. In addition the best way to beat the obstacles is to plan like you never planned before and execute in a realistic order not just jump into the fun parts do the hard work first Meaning don’t run and make an IG and get a logo without having a business plan, marketing plan, and the company registered. Also I learned its not all about what you charge for your service or product many times I have learned in Marketing I rather understand the goals of the brand, the owner, etc over their budget. Because I have had many clients with better budgets than others but it always seems as the ones with the smaller budgets actually have an authentic approach to business and an actual passion to follow through and scale. Basically I learned Quality vs Quanitiy with my clientele. I have done work for people who were able to pay more but the work only collected dust and the business became just another idea they once had and overall its nice for the design work portfolio but I want to have a live resume where I can say thats my marketing work and I built this instagram etc. I feel what sets me apart is just that what I said I am no focused on the fast money or getting rich overnight but cultivating a business that works with serious clients long term and growing with them each step of the way because we are serious about marketing and brand building. Also my drive to learn I feel what personally sets me apart is I still take classes, read books, research, study, network and discuss like when I was in college. I am always the happy student and its necessary in an ever changing world and industry. Plus being a creative has always been my edge in marketing where many lean more to an analytical mindset. As a company what sets us apart is being in the mix and being authentic our networking abilities are awesome and steadily increasing which has helped the business grow more than anything. You have to stay update with the latest ways to reach each tribe plus your tribe for each brand or business type especially in digital marketing which is explosive in itself and highly competitive. I want the world to know specifically young women with big dreams and not a lot to start with it that it won’t be easy but it will be worth it dream bigger than this world can handle and smash each goal because thats what I’m doing thats what I want people to know about me.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am originally from San Diego,CA but Atlanta has my heart I love my little big city in the south. We have to go to Desta Ethiopion Kitchen or it wouldn’t be fair that’s our friend group fave and also Rodney’s Jamaican soul food for drinks and music. I love to hike so both Sweetwater creek state park and Roswell Mills would be my list to get some nature loving in. Atlanta botanical gardens is amazing and Piedmont park is cool for all kinds of activities from bike riding to yoga on the green which is free. Little five point is a definite to hit all the cool shops like crystal blue and all the street vendors. Cant eat in Atlanta without trying Paschals and its historic and full of what Atlanta is about I always get the fried chicken. Always have to stop by Pheonix and Dragon in sandy springs. Royal peacock on auburn ave is our place for dancing me and my bestie loves to dance.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to dedicate my shoutout to R.Turner he came into my life like a wind I didn’t see coming but that beautiful soft breeze was a motivating force of pure magic. I had it in me and I wanted it bad but I was all over the place and I was so overwhelmed with my business and goals. Then he revived me and the confidence I never knew I had in me but I realize now I needed that to get it done. Past two years of my business life has been so productive because of this beautiful friendship. It has opened doors to investment opportunities and a whole network of young entrepreneurs that gives me such a will to be my most amazing self. but the best thing is no matter what I say I want to do next in business no matter how crazy big the dream is he claps for me and tells me I can do it on my head and without trying. He is the first person to not make me feel silly for feeling like I can do whatever I want and make it successful he actually believes that for me too and people like that are rare and precious. He taught me hyping people up over the small things gives them the confidence to do the big things. and special shoutout to the toast club wouldn’t be me without y’all.

Instagram: https://www.instagram.com/TheQueenGlam
Linkedin: https://www.linkedin.com/in/pamela-holley-22a978123/
Twitter: https://www.twitter.com/TheQueenGlam
Facebook: https://www.facebook.com/GlamuurInc/