We had the good fortune of connecting with Olivia Gunn and we’ve shared our conversation below.

Hi Olivia, what is the most important factor behind your success?

The most important factor behind my success is consistency. For a brand to grow and be successful, there must be consistency in several areas, including marketing, communication, creativity, and the implementation of your overall branding strategy. When business is booming, it tends to be easy to execute these ideas, but during slow moments, it’s not always as easy. After launching Olivia Gunn PR & Communications, I experienced several dry spells. There were times when business was doing well, but there were also times where I had no clients. During the difficult times, I wanted to give up, but I developed the mindset to stay visible during slow seasons. I continued implementing marketing strategies and worked toward new ways to reach and influence my audience. Even though businesses tend to have their ups and downs, including mine, continuing to brand my business and staying visible actually sustained my brand.

What should our readers know about your business?
Olivia Gunn PR & Communications makes communication easy! The variety of products and services that are offered sets the business apart from others in the industry. In addition to PR campaigns and media relations, I provide content creation, consulting, and also books, digital downloads, and apparel. I can also serve a wide range of clients due to my background and experience in media and both county and state public relations.

I started out in the communications industry nearly 10 years ago as a digital content producer for a local news stations in my hometown of Columbus, Georgia, and later at stations in Memphis, Tennessee and Atlanta. I’ve always wanted to learn more about public relations and felt that it would be a better fit for me. So, I earned my master’s in public relations and began to transition from news to PR. I launched Olivia Gunn PR & Communications in 2019, initially offering basic services, but I expanded those services as I gained more experience in the industry.

Launching my business was easy, but I have gone through hurdles at times as entrepreneurship isn’t always a cakewalk. I overcame challenges by tapping into my creativity to develop and implement new strategies to reach my audience and remained consistent in doing so.

My journey has taught me that being an entrepreneur requires risks, courage, and perseverance. I want the world to know that my story is still being written and Olivia Gunn PR & Communications will continue to evolve.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love Atlanta. If my best friend was visiting, we would have to eat at some of my favorite restaurants, including Low Country Steak, Batsi, VVS Restaurant & Bar, and Cozy Coop. We would definitely visit Atlanta Botanical Garden, Andretti’s, and Chateau Elan. And hopefully, the weather is nice to hangout at the beltline and hike Stone Mountain.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My mother, Sarah Gunn

Website: www.oliviagunn.com

Instagram: @oliviagunn @oliviagunnpr

Linkedin: https://www.linkedin.com/in/olivia-gunn-m-a-87714474/

Twitter: www.twitter.com/oliviagunnTV

Facebook: www.facebook.com/OliviaGunnPR

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