We had the good fortune of connecting with Nina Nikomid and we’ve shared our conversation below.
Hi Nina, looking back, what do you think was the most difficult decision you’ve had to make?
The most difficult, yet most rewarding, decision I’ve ever made professionally was leaving my corporate career. Starting a business is an intensely grueling process, but the lessons learned and accomplishments are such a source of happiness and fulfillment.
What should our readers know about your business?
My business partner and I started metafour to create the agency we had searched for in our corporate careers. We both worked at successful companies that needed to simultaneously use multiple creative firms. That often led to extra work and in-cohesive branding. At metafour, we provide the services of a graphic design studio, branding agency, marketing team, PR firm, event producers and seasoned business consultants – all under one roof. That allows us to seamlessly serve as the creative arm of a business and truly act as an extension of a company. I am so proud of the team we’ve built – a group of engaging people with extensive experience honed in multiple cities and industries. We don’t abide by a playbook…we thrive off of thinking outside the box. Our work environment is dynamic and ever-changing. You might find us creating a brand strategy, pitching media, planning a store opening, designing a marketing presentation or examining digital analytics.
Any great local spots you’d like to shoutout?
Some of my favorite places in Atlanta include the Hotel Clermont rooftop, Ponce City Market and Krog Street Market, Upbeet, Umi, Il Localino and MJQ for late night.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I feel incredibly fortunate to have so many people throughout my life – family, friends, mentors and more – who have not only supported me but inspired me in my personal and professional journey. From a young age, my family always embraced and encouraged my creativity. I grew up with the notion that anything is possible and within reach. In college, my first two employers, Oren Rusk and Michelle Lynch, quickly became not only my mentors, but an extension to my family. Both have taught me so much and are always my first call for advice. Lastly, my husband — Addison Perrymond — who’s not only my partner in life, but in our business as well, is a constant source of support and encouragement.
Headshot: © Jolie Loren Photography, website: http://www.jolieloren.com
Nominate someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.