We had the good fortune of connecting with Nafis Keron and we’ve shared our conversation below.

Hi Nafis, looking back, what do you think was the most difficult decision you’ve had to make?
One of the most difficult decision that I have had to encounter that I believe many do not take as seriously as they should, including myself at times, is whether or not I wanted to WIN by making small sacrifices..

From this I mean down to the littlest choices to most extreme If I want to succeed and win what choices and sacrifices am I going to make. As a business developer working in marketing and finance. I find my industry is mainly viewed by the finished result and not the scope of process. While building business credibility SACRIFICES are key to getting the funding you need to have that dream life you want so badly.

By deciding not to go out and waste money, scraping every penny I had to build and maintain my credit, putting extra money to credit builders, no vacation for a year, staying in cold calling when I felt like going out, going out to network opportunities when I felt like staying in. Saving all the money I possibly could and living like I was in college again. I was able to relocate to Los Angeles and start my second company in DTLA.

Honestly this is the most difficult decision to deal with because it is a daily choice. You have to choose to succeed every single day to have a slice of long stream success. It is swiftly humbling and gets easier as time moves on. Often times people fail because they cannot deal with the most difficult decision yet, choosing to win

What should our readers know about your business?
The Phirm Agency is an experienced business development and marketing firm that provides services and education for business owners seeking start up capital and funding. We have vastly researched practices and implement a proven system for new business owners & existing companies to increase eligibility for financing with lenders, creditors, and funding programs. ​
We help all businesses levels whether they have started the company or not:

Learn The Business Credit Tiers
Reach optimal creditworthiness
Build a foundation for your business
Become Eligible for business financing
Qualify for high limit credit cards, auto and mortgage financing, and business loans

Most of our clients move own to own real estate companies, trucking/transportation companies, tech/financial companies, marketing services, apparel companies, and all other industries. These companies are now eligible for brick and mortar (store locations), investment properties, business cars and equipment, business travel perks, high limit business credit cards like American Express, Chase, and Discover. Funding is available for all business owners of all industries

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Wow a day in LA with my bestie !

The day would have to begin with a light snack and some meditation .

We would head to Trader Joes for some light refreshments and then Santa Monica beach with our yoga mats to soak up some sun ! Don’t forget the crystals

After the beach of course its time to rehydrate and eat. We would head Berris Cafe on Sunset . There pasta and pizza are killer.

After the food we would have to make a dispensary run ( SHHH)

& then head to get some water ice from Happy ICE on Melrose ( im from Philly and so are the owners so its a little piece of home for me and bestie)

For the night cap we would go do a quick outfit change .

Head to the Vangogh Immersive Art Exhibit then grab drink on a rooftop anywhere in WeHo matches the vibe.

We would have to end the night with some soul food so I’m thinking Annies Soul Delicious for some salmon , greens, yams, and Mac & cheese please .

So yeah basically we’d just be eating all day 🙂

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would be remised if I did not thank God first and foremost for the vision planted in me and all of my #Entreprefriends. My closest friends many of whom are in finance and real estate, these powerful minority and women owned business owners, push me to take it to the next level all the time. Special thanks to my alma mater Delaware State University and The London School of Economics for my educational experiences they have largely attributed to my success today.

Website: projectphirm.com

Instagram: @nafiskeron

Linkedin: https://www.linkedin.com/in/nafis-keron-mpa-40a368a7/

Facebook: https://www.facebook.com/projectphirm

Youtube: https://www.youtube.com/channel/UChh7ikF888a1kx-cssSgbaQ

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