Meet Michelle Green & Jennifer Lieu | Lash Specialist

We had the good fortune of connecting with Michelle Green & Jennifer Lieu and we’ve shared our conversation below.

Hi Michelle & Jennifer, what was your thought process behind starting your own business?
Both Jennifer and I have a passion for beauty. We enjoy enhancing the natural beauty of others by giving them the extra boost of confidence. Therefore, we decided to start this journey together that would allow for us to be creative and have the flexibility to do so. We also wanted to create a financial independence for ourselves, create our own work hours, & build a team and allow for potential growth.

Running a lash business requires various skills, such as customer service, marketing, business management, and so much more. The list goes on. We have to wear so many hats and actually work more than just a 9-5 job, but that’s because we have to invest ourselves into our business to better understand how to run it. We knew starting a business can have their ups and downs and headaches, but we tried our best to thoroughly plan accordingly and make the right decisions where needed

Let’s talk shop? Tell us more about your career, what can you share with our community?
We like to believe what sets us apart from the others in our business, is focusing on differentiation and offering unique values to our clients. Our expertise and quality ensures that our clients get high quality products and services. We invest in training, certification, and continuing education to stay up to date with services and products to give our clients the best.

At our studio, we offer customized lash designs and styles that tailored to each client’s preferences and eye shapes. We like to offer our recommendations that enhances the clients overall experience and satisfaction. We specialize in customizing lashes are not just natural, but classy and tasteful to wear everyday. We go above and beyond in providing excellent customer service by being attentive to our clients’ needs and create a welcoming environment in our studio. We believe at our studio, our clients become our friends and family. We are not just offering a service or selling a product.

Building a successful business takes so much time and effort. By focusing on our mission and staying true to ourselves, we are able to run the business at our pace and make smart decisions. Ultimately, we are proud that we are able to start the business from home, in a one room space with one bed, to a small loft space with three beds, and now to a brick and mortar store front, that can fit up to 7 beds. Our accomplishments and goals came with a lot of patience, which was hard to balance, but every bit of it makes it all worth it at the end.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
When our friends are in town, we love to take them around to see what Atlanta has to offer. Our city has a little of everything for everyone. Some places includes:

– Georgia Aquarium/World of Coca-Cola
– A Concert/Game at the Mercedes Benz or World Congress Center
– Atlanta Botanical Garden for a good walk in the park with the beautiful scenery throughout the year.
– Explore Ponce City Market/Chattahoochee Food Works
– The Interlock Area/Rooftop L.O.A for some city fun
– Cirque Du Soleil

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
In our unique story about starting our own business, we are actually sisters who think a lot alike, and want the same things for our future. Therefore it was easy to start off with each other, which is a huge core foundation to running the business. We want to thank each other for the extreme amount of understanding, the supportive mindset, and the push to thrive for more.

Our family plays a vital role in our journey of running our business. They provide us the encouragement, and often make sacrifices for our success. Their flexibility with their amount of help has made a significant difference in our ability to pursue our entrepreneurial dreams. Their trust and belief in our vision has made everything possible.

We truly want to thank and acknowledge our appreciation for our families contribution to our success. Their involvement are invaluable and deserves credits and recognition above all.

Instagram: Whiteiristudio & Jennifer.whiteiristudio

Facebook: Studiowhiteiris

Yelp: White Iris Studio

Image Credits
– Amanda Coker – Ashley Rock