We had the good fortune of connecting with Michaela Carter and we’ve shared our conversation below.

Hi Michaela, we’d love to hear more about how you thought about starting your own business?
Content creation is my passion! Whether I’m writing copy or creating minimal designs, I’m in my happy place. I’ve always desired to help others with their business and other projects by providing content that will help them tell their story. So, one day I decided to offer my talents as freelance services. However, my freelance work began to grow, so it was time for me to grow with it and launch my digital and print content agency, ADM Agency. Ultimately, my goal has always been to develop a hub of creative services – copywriting, copyediting, design work; you name it. With ADM, my clients provide their vision and I provide the story! 

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
One of my favorite topics! I’ve been in the field of marketing and communications for over three years now. My passion for starting my business began while I was studying Journalism with a concentration in Public Relations at Georgia State for my Bachelor’s degree. Doing PR work gave me the experience I needed to develop a different content type than I was used to (copy for press releases, radio ads, newsletters, etc.). Before pursuing my Master’s degree in Marketing, I went on to write for a newspaper while continuing to blog and create content for other outlets. So, naturally, I knew content creation in various forms would be the end goal for me. Being a business owner has been very rewarding for me, but transitioning from a freelancer to a business owner was challenging. There were many days when I got discouraged and wanted to drop my business altogether, especially once the pandemic hit us. There’s also the challenge of balancing my business with my role as a full-time Communications Officer at Georgia Tech. I love my career, so I wouldn’t trade this for anything; however, there are some days when I come home from work and have no energy to focus on my business. What keeps me going is knowing that I am doing what I am passionate about, and my business was birthed from that passion. I must say I am very proud of my work’s progression and the opportunities my business has afforded me. I went from writing small blog pieces to ghostwriting full novels, designing websites, and developing communications plans. I’ve learned never to take any experience for granted because who knew starting a blog in college would open doors for me to write blog posts for other companies? I also had no idea that my degrees would allow me to expand my services beyond creative writing. I’ve had unpaid internships, unexpected jobs, and many detours that have all managed to align with my purpose when it was all said and done. What’s most important for me to share about my business is that every body of work that I produce comes from a place of passion and purpose. When I create, it all comes from the heart of someone who enjoys developing stories using various forms of content and designs. I am excited about where ADM Agency is headed – watching it grow has been such a blessing for me.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m definitely a brunch girl, so you’ll find us at any spot with great brunch food and, of course, bottomless mimosas! My favorites are Red Pepper Taqueria and Mojave – my bestie would love those spots. We both love art and history, so we would definitely have to check out the High Museum, especially on a HIGH Frequency Friday. If she’s up for shopping and lunch, we will head over to Ponce City Market and Atlantic Station. My other favorite is Krog Street Market. For music and drinks, we could visit Blu Cantina (especially for Taco Tuesday), CRU Lounge, BQE Restaurant & Lounge (great for southern food), and Ormsby’s in Westside Provisions. We could walk the Beltline for a chill day and visit some shops along the way or maybe have a cute picnic in Grant Park. Also, I love a good festival, so if something is happening at Piedmont Park or any other nearby area, we’re going!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
When I think of my life and how far I’ve come, there’s a specific group of women who stand out to me the most. My mom, nana, great grandmother, and great aunt have all had a hand in raising me to be the strong and successful woman that I am today. I come from a bloodline of independent, educated, and career-driven women who have all paved the way for me to reach even greater heights. I’ve watched them raise children, work daily, obtain degrees, all while making it look easy. (I’ll also add that they have always looked amazing while doing so!) Never once have I seen either of them give up no matter how tough life would get for them. They have each instilled so many important values into me that I have no choice but to make it in life. I just hope that I can pour into the younger generations that I will birth much like they have done with me. So, shoutout to the women who created me, molded me, and have never stopped rooting for me!

Website: www.admagency.org
Instagram: www.instagram.com/adashofmichaela
Linkedin: www.linkedin.com/in/cartermichaela
Twitter: www.twitter.com/adashofmichaela
Facebook: www.facebook.com/adashofmichaela
Other: My blog: www.adashofmichaela.com

Image Credits
Jennifer J. of @coffeeplusshots (www.jenniferjartistry.com) Willie Gene Prince Photography @PhotosByWGP

Nominate Someone: ShoutoutAtlana is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.