Meet Matt McLean | Digital Marketing & SEO Consultant

We had the good fortune of connecting with Matt McLean and we’ve shared our conversation below.

Hi Matt, can you share a quote or affirmation with us?
“What you focus on expands.”

We as humans face many distractions, especially with access to technology and media so readily available in the palms of our hands. There are days, or even weeks, when it can be challenging to focus on big projects or small tasks.

When I was building DIGITIC, this quote helped me out a lot and I still use it today when we work on our client’s websites. The quote is always at the top of my Notes app on my iPhone in bold as a constant reminder each day. Once I learned about the power of focus, I noticed a huge difference in growth and reducing the outside noise. I generally take the most important tasks from our “to-do” list and focus on those items first until they are completed. Then I work my way down the list of priorities.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
DIGITIC specializes in law firm marketing with a focus on search engine optimization (SEO). We fully manage our client’s websites and ensure they are driving new business from important marketing channels online, such as Google, Bing, etc. There are many digital marketing agencies out there, but we decided to niche down and be specialists in our industry.

This sounds counterintuitive, but our goal is to not grow too big. We only want to handle 5-8 clients at a time so that we can focus on their campaign to drive the best results possible. When an agency handles too many clients, there reaches a point of diminishing returns for the client mainly because there aren’t enough resources, or at least the best talent, working on every client campaign. It goes back to my favorite quote “what you focus on expands.”

We also offer market exclusivity where we won’t work with a competing law firm in the same market.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
These places are on my short list of things to do with friends and family:

The Works in Upper Westside – eat at Fox Bros. BBQ and relax in the park

The Battery to catch a Braves game and eat at Antica Pizza

Head to Serenbe Farms for a day trip

Play a round of golf at Indiana Hills or Dunwoody Country Club

Take a walk around the loop at Chastain Park – take the kids to the playground

Grab some drinks at Ormsby’s in West Midtown

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to give a shoutout to Jason Hennessey who is one of the smartest, most passionate, and most importantly, kind business owners I know. I’m forever grateful for the support and encouragement he has provided over the past 10 years.

Website: www.digitic.co

Linkedin: https://www.linkedin.com/in/matt-mclean-4868825/