We had the good fortune of connecting with Latoya Britt and we’ve shared our conversation below.

Hi Latoya, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?

The permanent makeup and cosmetic tattoo industry is not very diverse. Even in 2022, many of my clients seek out my services because they struggle to find artists who are experts in dark or ethnic skin. There are tons of excellent artists, but when people think of permanent makeup and black women- they usually only think of micro-blading or brow enhancements. I always educate that the permanent makeup industry is huge- cosmetic tattoos include eyeliner, lip blush, various kinds of camouflage tattoos, and even adding freckles. My goal is that my presence will help diversify the industry, inspiring other artists to expand their skills and offering services to a more inclusive demographic.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Skyn ATL empowers individuals to live a lifestyle full of choices, satisfaction, and freedom by offering cosmetic tattoos that restore confidence and transform self-image. We believe in the therapeutic benefits of body positivity using art and ink as tools to improve self-love.

Our signature treatment, the Camouflage Tattoo effortlessly covers and conceals stretchmarks, scars, and other skin imperfections. Custom blended inks are matched to the client’s skin tone and tattoed over their skin imperfections, making them virtually disappear.

I used my 9 years of experience as a Nurse Practitioner and my lifetime passion as an artist and bridged them together to provide this dynamic and unique service. Becoming an entrepreneur, especially during a pandemic has been challenging but ultimately a rewarding because I’m doing what I love -helping people heal. I’m just using ink to do it!

One of the biggest lessons that I’ve learned on the way is to bet on yourself. Life is too short to live with regret. Chase your dreams and document the process. That way you can look back and say that you truly lived.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?

Favorite places to east: JF Crickets on North Ave, The Atlanta Breakfast Club, Homegrown, and the Flying Biscuit (clearly I love breakfast), Jack’s Pizza.

Favorite places to hang out at: Piedmont park on Saturdays in the Spring, anywhere on the Beltline-(the WestSide is especially a favorite,) Boogaloo, also, Atlanta has tons beautiful hiking trails…thank me later.

Places to visit: The Aquarium, The Cibil Rights Museum, and the MLK home/Auburn ave. Check out a Falcon’s game (they are lit) Little 5 Points, Ponce City Market, Castleberry Hill District (for the art/vibe)

Finally, do not leave Atlanta without visiting one of its infamous strip clubs. It;s the equivalent of going to Philly and not getting a cheesteak. You just have to do it!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?

I want to dedicate this shoutout to my patient (a breast cancer survivor) who asked me to help her find a tattoo artist for areola reconstruction. At the time, I was still working as an Oncology Nurse Practitioner at Grady, and my patient was frustrated because she couldn’t find anyone that specialized in dark skin. Figuring she was internet naive, I took on the project of helping her find an artist. After doing my own research, I discovered there was s shortage of providers, but an abundance of people who NEEDED the service.
At the same time, I’d just read Big Magic, by Elizabeth Gilbert and one of the quotes that stood out to me was “the universe buries strange jewels deep within us all, and then stands back to see if we can find them.” Discovering this industry and realizing I could genuinely make an impact of it was truly serendipity.
𝗧𝗵𝗲 𝗯𝗮𝗰𝗸 𝘀𝘁𝗼𝗿𝘆 𝗶𝘀 𝘁𝗵𝗮𝘁 𝗜 𝘄𝗮𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗿𝗲𝗮𝗹𝗹𝘆 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲. I’d self-published a beautiful children’s book that same year and in the past, I painted, sold, and displayed my art at various shows across Atlanta. 𝗢𝗱𝗱𝗹𝘆 𝗲𝗻𝗼𝘂𝗴𝗵, 𝗜’𝗱 𝗻𝗲𝘃𝗲𝗿 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗲𝗱 𝘁𝗵𝗮𝘁 𝗺𝘆 𝗹𝗼𝘃𝗲 𝗳𝗼𝗿 𝗮𝗿𝘁 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗺𝘆 𝗽𝘂𝗿𝗽𝗼𝘀𝗲.
Trust your intuition and the timing of your life. There are truly no coincidences.

Website: www.skynatl.com

Instagram: @skynatl

Youtube: Skyn ATL: Deeper Than Skyn

Image Credits
First image: Kaye Mccoy Second image of artist w client/skin: Mhandy Gerard All other images of client pics: Skyn ATL

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.